# Ketch

> Ketch is enterprise data privacy management software for consent, DSARs, data mapping, AI and assessments—built for GDPR, CCPA, and US state laws. Start free.

Ketch is permissioning infrastructure for the AI era. We help organizations capture consent, govern how data is used, enforce those rules across every system, and turn permissioned data into AI-ready growth — organized in three layers: Discovery (see everything), Permissioning (control everything), and Growth (use everything, safely).

## Positioning

- **Category**: Permissioning infrastructure for the AI era — formerly known as data privacy / privacy management software.
- **Three-layer value chain**: Discovery → Permissioning → Growth. Every product fits one layer.
- **Production scale**: 67.2B consent transactions/month across 3,500+ brands; 30.8B CDN requests/month.
- **Differentiators**: Ketch Agent Network, free tier with full-feature CMP, Identity Sync, transparent pricing, OneTrust migration in a week.

## Platform — Top Level

- [Platform Overview](https://www.ketch.com/platform/overview): Ketch Platform simplifies privacy operations by automating consent, data mapping, DSR workflows, and AI-ready data governance, enabling responsible data use and growth.
- [Ketch Agent Network](https://www.ketch.com/platform/agent-network): AI agents that do privacy work, not just answer questions about it. Ketch Agent Network automates DSRs, consent, assessments, and more across your entire stack.

## Platform — Discovery layer (see everything)

- [Data Sentry](https://www.ketch.com/platform/data-sentry): Ketch Data Sentry is a website privacy compliance scan — the industry's first privacy pentest for your digital properties. Detect vulnerabilities before regulators do.
- [Data Mapping](https://www.ketch.com/platform/data-mapping): Ketch data mapping software maps consumer data and risk across the business — from system inventory to ROPA in four steps.
- [Data Discovery & Classification](https://www.ketch.com/platform/data-discovery): Ketch is a data discovery and classification tool that finds and classifies personal data for every row, column, and cell — AI-powered system discovery.

## Platform — Permissioning layer (control everything)

- [Consent Management](https://www.ketch.com/platform/consent-management): Ketch is a consent management platform (CMP) for every law and regulation with customizable banners to match your brand, increase value and build trust with consumers.
- [DSR Automation](https://www.ketch.com/platform/dsr-automation): Ketch DSR automation software collapses the cost of compliance with custom workflow design that fits your business processes.
- [Risk Management](https://www.ketch.com/platform/risk-management-and-reporting): Run DPIA, TIA, and PIA assessments in a fraction of the time. Ketch automates privacy risk workflows so your team can focus on decisions, not admin.
- [AI Governance](https://www.ketch.com/platform/ai-governance): AI models are only as trustworthy as the data inside them. Ketch AI Governance — powered by AI Sentry — is the real-time enforcement layer that keeps unpermissioned data out of your AI stack.

## Platform — Growth layer (use everything, safely)

- [Marketing Preference Management](https://www.ketch.com/platform/marketing-preference-management): Improve your first-party data collection with on-brand, global collection and management of marketing communications preferences.
- [Progressive Consent](https://www.ketch.com/platform/progressive-consent): Ketch's Progressive Consent seamlessly integrates privacy choices into user journeys, enhancing trust, boosting engagement, and enriching first-party data collection.
- [Profile Management](https://www.ketch.com/platform/profile-management): Ketch is a customer profile management platform that turns permissioned data into AI-ready customer profiles.

## Solutions — By Role

- [Website Tracker Scanning](https://www.ketch.com/solutions/website-tracker-scanning): Tags, scripts, trackers and cookie scanning: leverage automated, proactive tracker scanning to bring clarity and control to your website's tracking landscape.
- [Do Not Sell or Share](https://www.ketch.com/solutions/do-not-sell-or-share): Simplify CCPA compliance with Do Not Sell or Share My Personal Information thanks to Ketch's location-aware tools and no-code integrations.
- [Privacy Frameworks](https://www.ketch.com/solutions/privacy-frameworks): Ketch automates compliance across GPP, GPC, TCF & Consent Mode v2. Streamline privacy signals, honor user choices & stay audit-ready everywhere.
- [Identity Management](https://www.ketch.com/solutions/identity-management): Unify identities across browsers, devices, and sessions to ensure accurate, consent-aware privacy experiences with Ketch identity management.
- [Demand Letters Response](https://www.ketch.com/solutions/demand-letters): Evaluate a CIPA, pixel-tracking, or DSR demand letter with consent records, live property scans, and HAR file analysis before you decide how to respond.
- [Agentic Risk Assessments](https://www.ketch.com/solutions/agentic-risk-assessments): Most privacy risk tools find the problem. Ketch Agent Network drafts the fix. The agent observes your environment, prioritizes findings, drafts the remediation, and stages the work for your team's approval.
- [Age Gating](https://www.ketch.com/solutions/age-gating): Deliver dynamic consent controls that help brands comply with children’s privacy laws without breaking the user journey.

## Solutions — By Size

- [For Legal Teams](https://www.ketch.com/solutions/legal-teams): Jack Carvel, Data Protection Officer at Ketch, walks you through Ketch and its easy-to-use privacy management software tailored for lawyers and legal teams.
- [For Marketers](https://www.ketch.com/solutions/marketing-teams): Colleen Barry, Head of Marketing at Ketch, explains how Ketch designed its powerful privacy software for marketers navigating privacy and marketing challenges.
- [For Engineers](https://www.ketch.com/solutions/engineering-teams): Learn how Ketch empowers engineers with a robust data privacy solution that was made with them in mind with Vivek Vaidya, CTO and Co-founder of Ketch.
- [For IT & Security](https://www.ketch.com/solutions/security): Anton Winter, Co-Founder & Head of Infrastructure at Ketch, on governing AI data risk for IT and security teams — from Shadow AI exposure to audit-ready evidence.

## Solutions — By Use Case

- [For Enterprise](https://www.ketch.com/solutions/enterprise-privacy-software): Automate global privacy compliance with Ketch, the enterprise-grade software built to manage complexity, enforce consent, and scale with your business.
- [For Mid-Market](https://www.ketch.com/solutions/mid-market-privacy-software): Simplify privacy compliance with flexible, scalable privacy software tailored for midsize businesses – without enterprise complexity or startup constraints.
- [For Small Business](https://www.ketch.com/solutions/small-business-privacy-software): Easy, affordable data privacy software for small businesses. Stay compliant with GDPR, CCPA, and more—no engineering overhead or coding required.

## Solutions — By Vertical

- [For Retail & Ecom](https://www.ketch.com/solutions/retail-ecommerce): Experience privacy solutions designed for retail and consumer goods brands. Customer data is the lifeblood of your business. Get privacy tech that supports your brand.
- [For Technology](https://www.ketch.com/solutions/technology): Discover game-changing data privacy solutions customized for technology companies. Choose responsive, agile data privacy compliance to support your growth.
- [For Comms & Media](https://www.ketch.com/solutions/communications-and-media): Discover the ultimate data privacy solution tailored for communications and media companies. Safeguard sensitive information, ensure compliance, and build trust.
- [For Financial Services](https://www.ketch.com/solutions/financial-services): Unlock unparalleled data privacy solutions crafted specifically for financial services companies. Elevate security, ensure regulatory compliance, and foster trust.
- [For Healthcare Services](https://www.ketch.com/solutions/health-data): Manage privacy and consent across healthcare, pharmacy, retail, and wellness brands with automated compliance built for HIPAA and beyond.
- [For Automotive](https://www.ketch.com/solutions/automotive): Ketch helps car brands automate privacy, manage consent, and unlock trusted data across vehicles, apps, and dealers for safer, smarter customer experiences.
- [For Travel & Hospitality](https://www.ketch.com/solutions/travel-and-hospitality): Ketch helps travel and hospitality brands automate privacy compliance, manage consent, and build trusted customer experiences across websites, apps, and digital touchpoints.
- [For Education](https://www.ketch.com/solutions/education): Ketch helps education institutions automate privacy compliance, manage student consent, and build trusted digital learning experiences across websites, portals, apps, SIS, and LMS systems.

## Resources

- [Blog](https://www.ketch.com/blog): Data privacy blog from Ketch — trend watching, best practices, case studies, and field notes from the permissioning frontier.
- [The Privacy Huddle](https://www.ketch.com/privacy-huddle): The go-to podcast for privacy pros. Weekly expert interviews on GDPR, CCPA, AI regulation, consent, fines & the shifting data privacy and AI landscape.
- [Case Studies](https://www.ketch.com/blog/tags/case-study): Ketch is permissioning infrastructure for the AI era — data privacy software that organizes consent, control, and growth in one platform.
- [Enforcement Analysis](https://www.ketch.com/enforcement): Every major CCPA, GDPR, COPPA, and FTC privacy settlement, broken down by the failure mode: opt-out gaps, dark patterns, sensitive data misuse.
- [US Privacy Law Atlas](https://www.ketch.com/us-privacy-law-atlas): Answer what you know about your business, and the atlas narrows to the laws that reach you, listing the obligations each one generates, traced to statute.
- [GDPR (EU)](https://www.ketch.com/regulatory-compliance/general-data-protection-regulation-gdpr): Ketch is permissioning infrastructure for the AI era — data privacy software that organizes consent, control, and growth in one platform.
- [CCPA/CPRA (California)](https://www.ketch.com/regulatory-compliance/california-consumer-privacy-act-ccpa): Ketch is permissioning infrastructure for the AI era — data privacy software that organizes consent, control, and growth in one platform.
- [CPA (Colorado)](https://www.ketch.com/regulatory-compliance/colorado-privacy-act-cpa): Ketch is permissioning infrastructure for the AI era — data privacy software that organizes consent, control, and growth in one platform.
- [Product Tours](https://www.ketch.com/product-tours): Privacy software product demo — pick an interactive product tour per buyer path.
- [Integrations](https://www.ketch.com/integrations): Ketch connects seamlessly with enterprise, mid-market, and small-business tech stacks. Explore hundreds of pre-built integrations for consent, privacy ops, data mapping, customer data tools, and developer frameworks.
- [Documentation](https://docs.ketch.com/): Ketch developer documentation — APIs, SDKs, and implementation guides.

## Company

- [About](https://www.ketch.com/about): About Ketch — permissioning infrastructure for the AI era. Ketch by the numbers, the team, and the mission.
- [News](https://www.ketch.com/news): Ketch news privacy — coverage, bylines, product announcements, and updates from the team building permissioning infrastructure.
- [Partners](https://www.ketch.com/partnerships): Ketch privacy software partner program — services, tech, and channel partnerships for the AI era.
- [Careers](https://www.ketch.com/careers): Ketch careers jobs — meaningful work, sharp problems, and a team that gives a damn.
- [Contact](https://www.ketch.com/contact-us): Contact Ketch privacy software — corporate office, sales, support, and the social handles where the team lives.

## Migrate from a competitor

- [Migrate from OneTrust](https://www.ketch.com/onetrust-alternative): Compare Ketch and OneTrust on pricing, migration time, identity sync, and downstream enforcement. See published Ketch pricing and switch in about a week.
- [Migrate from TrustArc](https://www.ketch.com/trustarc-alternative): Exploring TrustArc competitors? Ketch offers faster deployment, no-code automation, seamless integrations, and hands-on support for privacy management.
- [Migrate from Osano](https://www.ketch.com/osano-alternative): Exploring Osano competitors? Ketch offers superior simplified privacy management with automation, scalability, and AI-driven consent and compliance solutions.
- [Migrate from Transcend](https://www.ketch.com/transcend-alternative): Exploring Transcend competitors? Ketch offers faster setup, no-code tools, real integrations, and free support—no hidden fees, no engineering bottlenecks.
- [Migrate from Privado](https://www.ketch.com/privado-alternative): Exploring Privado competitors? Ketch offers no-code privacy automation, real-time data mapping, advanced consent management, and integrated support.
- [Migrate from Cookiebot](https://www.ketch.com/cookiebot-alternative): Comparing Cookiebot competitors? Ketch provides full-scale consent management solutions and free cookie banners with AI-driven automation, customization and scalability.
- [Migrate from CookiePro](https://www.ketch.com/cookiepro-alternative): Comparing CookiePro competitors? Ketch offers full-scale consent management solutions and free cookie banners for businesses needing more than basic compliance.
- [Migrate from CookieYes](https://www.ketch.com/cookieyes-alternative): Comparing CookieYes competitors? Ketch provides advanced consent management and cookie banners with AI-driven automation, scalability, and compliance solutions.
- [Migrate from BigID](https://www.ketch.com/bigid-alternative): Looking for a BigID alternative for data discovery, classification, and privacy compliance? Learn why the Ketch data control platform is an automation-first alternative.
- [Migrate from Securiti](https://www.ketch.com/securiti-alternative): Looking for a Securiti alternative for data discovery, classification, and privacy compliance? See why Ketch's programmatic privacy platform delivers deeper execution.

## Conversion

- [Pricing](https://www.ketch.com/pricing): Solve your privacy and data governance challenges with Ketch. Explore its privacy solution pricing plans, designed to meet your specific needs and budget.
- [Start free](https://www.ketch.com/ketch-free-cookie-banner): Easily comply with GDPR, CCPA, and more. Ketch Free provides a customizable, modern cookie banner with full CMP functionality—completely free.
- [Book a demo](https://content.ketch.com/request-demo): Ketch is permissioning infrastructure for the AI era — data privacy software that organizes consent, control, and growth in one platform.
- [Request pricing](https://www.ketch.com/request-pricing): Request a Ketch pricing quote for Plus or Pro. Tell us your traffic and requirements and we will send a tailored plan.
- [Subscribe](https://www.ketch.com/email-opt-in): Opt-in to receive marketing emails from Ketch.
- [Dirty Data, Broken AI study](https://www.ketch.com/resources/dirty-data-broken-ai-study): This study uncovers a major threat to business AI initiatives: due to lack of proper technical controls, companies are populating AI models with dirty data.
- [Migrate from OneTrust](https://www.ketch.com/onetrust-alternative): Compare Ketch and OneTrust on pricing, migration time, identity sync, and downstream enforcement. See published Ketch pricing and switch in about a week.

## See also

- [Sitemap](https://www.ketch.com/sitemap.xml)
- [llms-full.txt](https://www.ketch.com/llms-full.txt) — long-form per-page corpus