01. Connect
Add the Ketch tag to your properties and bring over existing tag and cookie classifications.
Compare / DataGrail
#1 DataGrail alternative
DataGrail started as a data subject request company, and consent management came later, built on top of that foundation rather than alongside it. Ketch covers Discovery, Permissioning, and Growth as one connected system, including consent orchestration and Identity Sync, built consent-first from day one.
Summer 2026 Leader
Rated 4.6/5 on G2
165+ verified reviews · Gartner Peer Insights rated
Read Customer StoriesWhy now is the time to switch from DataGrail to Ketch
DataGrail's Request Manager is a real, capable DSR product. Consent management, added later, shows its DSR-first origins architecturally: identity resolution, cross-device enforcement, and downstream orchestration all work differently than a platform built consent-first.
Identity-first architecture, not bolted on
Ketch resolves consent to a person's identity from day one. DataGrail's consent architecture is device-cookie based, with DSR and consent as separate products that don't share an identity layer.
↑ Employee productivity↑ Data utility & ROI
Consent that survives a banner update
Ketch stores consent as a permit tied to identity, independent of any configuration version. A routine banner edit never touches an existing permit.
↑ Personalization & CX↓ Non-compliance risk
Real downstream orchestration
Ketch performs server-to-server (Type 2) orchestration into ad platforms, CDPs, and internal systems using each system's own identifier, collected automatically at consent time.
↑ Ability to scale program↓ Time to value
A workflow canvas, not a fixed pipeline
Ketch DSR automation is a free-form, editable canvas with parallel branches and decision gateways. Do Not Sell requests run through the same workflow as every other rights request, not a separate queue.
↓ Operational burden↓ Cost of managing APIs in-house
Feature comparison
DataGrail vs. Ketch, side by side
DataGrail was built around DSR ticketing with consent added afterward. Ketch was built around identity-resolved consent that orchestrates across every connected system from the start.
Discovery
| Area | Ketch | DataGrail |
|---|---|---|
| Client-side data discovery | Data Sentry inspects live network payloads in real time, across web, mobile, and CTV. | Discovery is API-based sampling of supported SaaS apps; no visibility into what a tracking pixel actually sends. |
| Data mapping locality | Transponder classifies databases and warehouses (Snowflake, Postgres, S3) in place; only results leave the environment. | Anonymized samples, including from internal databases, are sent to DataGrail's own systems for classification. |
Permissioning
| Area | Ketch | DataGrail |
|---|---|---|
| Consent storage | Server-side permit tied to a person's identity. | Device-keyed browser cookie, versioned to the banner configuration. |
| Cross-device consent | Identity-resolved permit applies across every device and browser where the person is recognized. | Every consent read parses the local browser cookie; no server-side read path for stored preferences. |
| GTM tag enforcement | Consent dependencies are written back into GTM automatically. | GTM tags are read for classification, but writing the consent trigger back into GTM still requires a GTM admin to build it manually. |
| Downstream (Type 2) orchestration | Server-to-server calls suppress a person across every connected system the moment their choice changes. | Banner declines block future tag firing only; data already synced to ad platforms or warehouses keeps being used. |
| DSR workflow model | Programmable canvas: parallel branches, decision gateways, unified with opt-out. | Fixed, linear, four-phase pipeline; opt-out runs in a separate queue from access and deletion requests. |
| DSR identity | Any configured identifier (device IDs, hashed emails, system UUIDs) collected automatically at consent. | Keyed on email by default; non-email identifiers (Amplitude deviceID, Segment anonymous_id) require custom integration or manual entry. |
| Proof on demand | Audit log queryable by any identifier, with 24 enumerated interaction methods and per-system delivery results. | Individual-level proof means asking the consumer to retrieve their own device cookie; aggregate reporting is a monthly CSV with no dashboard. |
Growth
| Area | Ketch | DataGrail |
|---|---|---|
| Marketing preferences | Full module with orchestration to Braze, Marketo, Iterable, and Salesforce Marketing Cloud. | No marketing preference product documented. |
No surprises, no bloat
Transparent pricing, built to fit your program
No quotes, no bundled add-ons you'll never use. See what each Ketch plan costs, then pay for the capabilities your program actually needs.
| Plan or pricing area | Ketch public price | DataGrail comparison note |
|---|---|---|
| Free | $0/month | Quote-based; confirm equivalent coverage during procurement. |
| Starter | $150/month | Quote-based; confirm equivalent coverage during procurement. |
| Plus | $499/month | Quote-based; confirm equivalent coverage during procurement. |
| Pro | Custom pricing | Quote-based; confirm equivalent coverage during procurement. |
Migrate to Ketch
Switch from DataGrail without losing what already works
DataGrail customers are often replacing a consent layer that was added after the fact, not the DSR automation itself. Most teams move consent and identity resolution over first, since that's where the architectural gap is widest, then expand into rights automation on their own timeline.
02. Configure
Set up identity-resolved consent and downstream orchestration in the UI.
03. Go live
Launch with server-side consent that survives banner updates and follows a person across every device, browser, and system.
Don't take our word for it
Don't take our word for it
4.8/5 on Gartner
Gartner Peer Insights rating. Top rated consent management platform.
4.6/5 on G2
165+ verified reviews from privacy, security, and marketing teams.
Reviews from G2: Ketch vs. DataGrail by the numbers
| Category | Ketch | DataGrail |
|---|---|---|
| Quality of Support | 98% | 98% |
| Likelihood to Recommend | 93% | 93% |
| DSAR Portal | 93% | 91% |
| Meets Requirements | 92% | 90% |
| Workflow | 92% | 89% |
| Consent management | 90% | 87% |
| Ease of Admin | 89% | 89% |
| Customizable design | 86% | 81% |
| Reporting | 84% | 81% |
| Server-side storage | 80% | 77% |
Source: G2 Reviews (Ketch vs. DataGrail · G2 Summer 2026)
By automating consent management, Ketch frees up valuable resources while ensuring that data rights are respected, ultimately helping organizations stay compliant and build stronger relationships with their users.
Verified User in Retail (G2)
Enterprise (>1,000 employees)
They have a great system that is easy to configure compared to competing systems. We have reduced our engineering effort for privacy and compliance ten-fold with this switch. What took us months to set up for a new site can be done in a few days.
SVP, Engineering, Media (Gartner Peer Insights)
Firm Size: 3B-10B
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