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Use cases
Identity management

Cross-device and cross-browser compliance

Ensure consistent user privacy choices and compliance across all platforms with Ketch's advanced identity management solution.
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website tracker scanning
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The importance of unified identity management

Modern consumers engage across a fragmented digital landscape switching between mobile apps, smart TVs, web browsers, and connected devices. This creates a complex trail of identifiers: cookies, device IDs, hashed emails, loyalty IDs, and more. These identifiers are generated by disparate systems—site analytics, personalization engines, CDPs, CRMs, DSPs—and rarely speak the same language.
Without a unifying identity solution, your organization risks:
  • Disrupted signal translation to GPP string.
  • Fragmented user experiences with redundant consent prompts.
  • Inefficient marketing due to broken identity chains and misattributed interactions.
Ketch identity management solves this with identity synchronization, connecting every identifier associated with a user into a coherent whole, so you can enforce privacy preferences with precision and consistency across all systems and platforms.

Achieve cross-platform compliance with Ketch

01

Deliver consistent experiences across devices and browsers

Whether a user opts out on their phone or consents via desktop, Ketch instantly propagates that choice across every system. That means fewer consent prompts, better trust, and a seamless privacy experience.
02

Boost opt-ins with well-timed permissions

Laws like GDPR, CCPA, and CPRA demand that privacy choices apply across your entire tech stack. Ketch ensures those choices flow to every integration—from web SDKs to adtech APIs—reducing compliance risk and exposure.
03

Improve data accuracy and marketing efficiency

When identifiers are scattered, your customer picture is fuzzy. Ketch builds a holistic profile by linking first- and third-party IDs, improving targeting, attribution, and personalization—while staying privacy-first.

Case in point: identity is the foundation of real privacy

Privacy choices mean nothing if you can’t tie them to a person across devices and sessions. Without identity, consent lives in silos—creating gaps in compliance and user trust.

Ketch solves this by embedding identity into the core of privacy orchestration. We unify identifiers so consent follows the person, not just the browser, powering accurate enforcement across every system where data lives.
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Examples if various identifiers

The privacy challenge: Identity fragmentation and its consequences

Modern privacy isn’t just about capturing consent—it’s about recognizing who gave it, across devices, platforms, and sessions. But with siloed identifiers like the ones listed here, enforcing choices consistently is hard.

This fragmentation creates real business risk:
  • Cross-device persistence: You must recognize the same user on every device.
  • Cross-system enforcement: Opt-outs must apply to past and future data across all tools.
Ketch’s identity graph and conflict resolution logic make this possible—reconciling conflicting signals and enforcing the highest-priority opt-out at scale.
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Product features

Unified identity graph

Ketch’s platform seamlessly integrates multiple first- and third-party identifiers to build a unified identity graph. By linking data points such as cookies, device IDs, and hashed emails, Ketch creates a comprehensive profile of each user. This approach ensures that privacy preferences are consistently recognized and enforced across all devices and browsers, maintaining compliance and a seamless user experience.

Cross-device consent synchronization

Ketch automatically syncs privacy preferences and consent choices across all digital touchpoints. Whether a user opts out of tracking on a mobile device or a desktop browser, that choice is instantly applied across their entire digital footprint, preventing redundant consent prompts.

Seamless integration with martech & adtech

Ketch connects directly with advertising, marketing, and analytics platforms via APIs, ensuring that consent and preference signals are enforced consistently across ad networks, CRMs, data warehouses, and third-party tools.

Real-time data synchronization

Through real-time data syncing, Ketch ensures that privacy signals flow instantly across all systems. If a user updates their preferences on one device, the change propagates across all connected platforms, eliminating data silos and compliance gaps.

Identity resolution across anonymous and authenticated states

Ketch’s identity resolution engine links users across anonymous and logged-in sessions. This allows businesses to match opt-out requests, enforce privacy settings, and track user interactions reliably, even when users switch devices or clear cookies.

Comprehensive Audit Trails & Reporting

Ketch provides detailed logs of privacy preferences, identity resolution actions, and compliance enforcements across all devices and browsers. This ensures transparency and simplifies regulatory reporting for audits.
Identity Graph
cookie consent management with Identity recognition across devices, channels, and platforms
Seamless integrations
Real time synchronization
CMP with no impact on web performance
Audit trail

Manage identifiers intelligently with Ketch

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Power privacy enforcement with real-time identity synchronization

Ketch’s identity synchronization powers consistent, cross-platform privacy enforcement by linking and managing the many identifiers your users generate.
  • Collect identifiers (e.g., cookies, device IDs, hashed emails) from every property.
  • Match them using APIs or uploaded tables to build unified user profiles.
  • Resolve conflicts with smart logic that respects priority, legal jurisdictions, and propagation rules.
Propagate changes in real time across all identifiers, systems, and sessions—ensuring preferences are always enforced.
ketch support icon

Define, prioritize, and unify identifiers your way

Behind the scenes, Ketch helps you manage identifiers with precision:
  • Define identifier types (email, phone, cookie), formats (hashed or plain), and assign priorities to resolve conflicting consent states.
  • Match them using APIs or uploaded tables to build unified user profiles.
  • Resolve conflicts with smart logic that respects priority, legal jurisdictions, and propagation rules.
  • Configure everything via UI or API—and avoid exposing sensitive data by using secure match tables or API-based identity syncing.

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