Never worry about hidden cookies and tags again with automated, proactive visibility and management.
Fall 2026 Leader
Rated 4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
Read Customer StoriesWe went from project start to go-live in three weeks. Few vendors match Ketch on time-to-value
40%
Of trackers ignore consumer opt-outs
215B
Dirty data events generated per month
180
Days before dormant tracker removal recommendations
Product tour
See automated scanning, classification, and disclosure workflows for cookies, tags, and trackers across your digital properties.
Automated, proactive scanning that gives privacy teams a complete picture of what is firing on their sites, and the controls to manage it.
Ketch automatically scans your websites to give you a complete and growing picture of your website trackers and tags (including cookies!). Manage everything in an intuitive, easy-to-use user interface.
Never worry about your marketing team dropping a new, privacy-related tag without your knowledge again. Ketch automatically detects and classifies new tags, ready for your review.
New tag or tracker appearing on your site? Missing trackers that are no longer in use and need to be removed from your disclosures and notices? Ketch notifies you every time so you don't miss a thing.
Free privacy health check
When consumers opt-out of data collection on your website, your privacy-related tags and cookies should stop firing. Do they? Find out in minutes with our free health check. With just your URL, we can scan your website and tell you if your consent/cookie banner choices are connecting properly to your tag management system.
Scan, classify, disclose
Everything privacy and marketing teams need to scan, classify, and keep disclosures accurate without writing code.
Your tracker profile page provides detailed information about every tracker, cookie, and tag: origin, type, associated purposes, disclosure and blocking status, and more. Ketch tracker scanning conducts automated, proactive scanning so you never have to worry about missing items.
The tracker scanning homepage provides a bird's-eye view of all your digital properties, showing current tracker statuses, new trackers requiring review, and any outstanding issues. All tasks can be completed in this no-code, intuitive user interface, easy to use for any non-technical stakeholder.
When a new tracker is found, Ketch Platform categorizes it and automatically assigns a recommended processing purpose (such as advertising or analytics). All you need to do is review and confirm mappings. Bulk actions enable you to complete these reviews in a snap.
Avoid bloated, outdated lists of tags in use with automatic notification. When a previously categorized tracker has failed to register in scanning for 180 days, Ketch will proactively notify you and propose removal and/or un-disclosure of the tracker from your consent notices and policies.
Beyond page inventory
Everything privacy and marketing teams need to keep classifications accurate and disclosures up to date, without writing code.
See origin, type, purposes, disclosure status, and blocking status for every tracker, cookie, and tag, so nothing important stays buried in a raw crawl list.
When marketing adds a new privacy-related tag, Ketch detects it, assigns a recommended purpose, such as advertising or analytics, and queues it for review as part of bulk actions to clear the backlog.
Trackers that fail to register for 180 days trigger removal and un-disclosure recommendations, so consent notices and policies do not list tags you no longer run.
When consumers opt out, privacy-related tags and cookies should stop firing. The free Privacy Health Check shows in minutes whether banner choices actually connect to tag management.
A bird's-eye view across digital properties for current statuses, new trackers requiring review, and outstanding issues, built for non-technical stakeholders.
Complete scanning coverage
Most scanning tools are judged on how many pages they crawl, but page count measures scanning effort, not tracker coverage. Rare trackers cluster at the seams between site sections (a checkout flow, a help center, a video page), so a capped, random sample of pages misses them. It produces the shifting scan results privacy teams know too well: cookies that appear and vanish between runs with no change to the site. Iris, the patent-pending, cohort-based scanning algorithm from Ketch, closes that gap.
Every page scan produces a tracker signature: the specific set of cookies, storage entries, and network calls observed on that page. Iris groups pages by that signature instead of their URL, so a three-million-page site resolves into a few hundred to a few thousand distinct cohorts, each covered by a minimum representative set of pages.
Iris drives a real browser engine that scrolls, clicks, and fills forms to surface trackers that fire late. Because it observes from outside the page, it reads every cookie in the browser's storage, including third-party domain cookies that on-page code snippets cannot structurally see.
Every scan cycle splits its budget between confirming that known trackers still behave as expected and exploring unscanned territory for new cohorts and trackers, so coverage compounds cycle over cycle instead of resetting to a fresh random sample.
Trackers are classified by how many hops removed they are from something you actually placed, so the tags you control are distinguished from vendors that arrived several ad-auction redirects downstream. Disclosure becomes a choice you make rather than a default buried in a vendor's methodology.
Go deeper
Tracker scanning tells you what is on your pages; Ketch Data Sentry shows you what those pages are sending. It analyzes real-time network traffic across websites and mobile apps, the actual data packets leaving your properties, to validate that opt-out and Global Privacy Control signals are enforced at runtime, detect authorized and unauthorized transfers of sensitive data to third parties, and generate the evidence privacy, legal, and security teams need for audits, investigations, and demand letter response.
See how real-time network traffic analysis extends tracker scanning into runtime enforcement evidence.
Enter a URL and find out in minutes whether consent choices actually stop tags from firing.
ROI
12x
ROI vs. legacy, cookie-based privacy tools.
+95%
Productivity gain vs. manual DSR workflows.
+70%
Productivity gain vs. survey-based data discovery.
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack without a custom data pipeline.
Related reading
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