Question 1

What is consent management?

Accepted Answer

Consent management involves obtaining, tracking, and managing user consent for data collection and processing in compliance with privacy regulations.

Question 2

Why is consent management important?

Accepted Answer

Consent management ensures legal compliance, builds trust with users, and reduces risk by enabling transparent data practices. It also empowers individuals by giving them control over their personal information, thereby enhancing data privacy and maintaining ethical standards in data handling.

Question 3

What does a consent management platform (CMP) do?

Accepted Answer

A consent management platform, or CMP, is used by brands and publishers on their websites and apps to deliver privacy notices and disclosures. It requests and stores a visitor's data privacy choices and personal consent preferences. Additionally, it provides a portal or “preference center” where people can update existing consent, privacy preferences, and data access requests. A consent management solution also provides insight into how a website or app collects and processes customer data.

Question 4

How do consent management platforms work?

Accepted Answer

A consent management platform works by collecting user consent, often in the form of a pop-up banner or modal, that allows a user to specify what data can be collected about them by the website, cloud, or app. This allows the website to enable or disable various data cookies, trackers, and scripts automatically to comply with the users' data subject request and to ensure those privacy choices are enforced across a business's data systems, including where it uses a vendor, partner, manager, or service provider.

Question 5

What are the benefits of using a consent management platform?

Accepted Answer

A consent management platform makes it easy to comply with consumer privacy and data protection regulations based on where your users are located, without the need for complex or custom information coding. Consent management platforms and technologies help to establish trust and transparency with your audience and give them control over what data they want to share with your business. Complying with customers' personal data privacy requests can encourage them to return to your website and do business with your company.

Question 6

How does Ketch ensure compliance with specific regional privacy laws beyond GDPR and CCPA, such as Brazil's LGPD or Colorado's CPA?

Accepted Answer

Ketch ensures compliance with various regional privacy laws by offering a flexible and configurable platform that can adapt to different legal frameworks, including Brazil's LGPD and Colorado’s CPA. The platforms’ purpose-based approach to building regulation templates and customized policies provides a foundation for flexible compliance with every privacy law, now and in the future. This approach allows businesses to customize their consent management practices to meet the specific requirements of each jurisdiction, ensuring that user consent is collected, managed, and documented in compliance with local laws.

Question 7

Can Ketch's consent management platform be integrated with existing CRM and data management systems?

Accepted Answer

Ketch's consent management platform can integrate with existing CRM and data management systems through APIs and custom integration tools. This ensures seamless synchronization of consent data across all systems, enabling businesses to manage user preferences efficiently and maintain a consistent user experience while complying with privacy regulations.

Question 8

What are the steps involved in setting up Ketch's consent management for a new business?

Accepted Answer

Setting up Ketch's consent management for a new business begins with defining your data privacy requirements, such as which geographies your consumers reside in and what data privacy laws apply to those jurisdictions. Ketch customers have the ability to make updates to privacy policies according to any unique business requirements. Then, it’s time to design your visitor-facing privacy experience: from banners to modals, Ketch provides a WYSIWYG editor with extensive customization options to conform the banners to your brand styling, colors, and voice. Once your policies and banners are defined, you are ready to deploy the lightweight Ketch tag across your web properties to began collecting consent. The process is designed to be straightforward, with Ketch providing onboarding guidance and support to ensure a smooth implementation. Depending on the complexity of your business, deployment can be completed in just a few weeks.

Question 9

How does Ketch handle consent revocation or changes in user preferences?

Accepted Answer

Ketch handles consent revocation or changes in user preferences by enabling businesses with a user-facing preference center, allowing users to easily access and adjust their consent settings at any time. Ketch then enables the business to collect this updated permission data, and reflect the updates in all business data systems hosting this sensitive personal information.

Question 10

What kind of support and training does Ketch offer for using their consent management platform?

Accepted Answer

Ketch offers comprehensive support and training for using their consent management platform. Every customer is provided with a Customer Success Manager to guide the implementation process. For customers who prefer an independent approach, Ketch is an excellent choice; the WYSIWYG, drag-and-drop, no-code nature of the platform is designed for non-technical stakeholders to effectively deploy and manage. Self-guided Ketch support resources include onboarding checklists, product-specific documentation, and tutorial videos and courses. These comprehensive resources ensure that businesses can effectively implement and use the platform, regardless of their prior experience with consent management solutions.

Question 11

What are the customization options available for consent forms and privacy notices through Ketch?

Accepted Answer

Ketch offers various customization options for consent banners and privacy notices, allowing businesses to align these elements with their brand identity and specific legal requirements. This includes customizing the language, layout, colors, fonts, and content of consent forms and notices to ensure clear communication with users.

Make consent management easy

The consent management platform (CMP) you can trust

"When we went live with Ketch, our consent rates went up by 15%"

Ketch consent management:
Responsible collection and orchestration of privacy preferences

Any data law, now and in the future

Connected to your data systems

Reduce consent fatigue

How is Ketch consent management different from other consent management solutions?

Ketch Consent Management empowers you to create on-brand, responsive, identity-aware consent and preference consumer experiences.

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Measurable ROI

Increase data utilization and usage

Optimize processing costs

Build competitive differentiation with responsible data and AI practices

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