Company

The data permissioning company

Our mission is to empower businesses to be responsible stewards of consumer data.

Ketch enables businesses and platforms to build trust with consumers and drive growth through data.

The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and activates responsibly gathered data for deeper customer engagement and top-line growth.

With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%.

With Ketch Data and AI Governance, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives.

Ketch by the numbers

Through a coordinated set of APIs, applications, and infrastructure, Ketch helps businesses:

Improve to operational efficiency by 80% through automation of cumbersome and manual workflows

Increase to customer purchase intent by 23% with operationalization the responsible data practices that build customer trust

See 12x ROI compared to first-generation solutions

2020

Year founded

Dreamketchers

We're hiring →

$68m

Funding raised

2.5k

Customers and counting

38b

Privacy requests orchestrated

4.5

Top rated consent management platform based on 70+ reviews on G2↗

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“I’m not a policy person. I’m not a legislator. We engineers like to build stuff. We've built a company that actually creates rights-respecting infrastructure and applications, so that companies can just do the right thing with data.”

Tom Chavez
Co-founder and CEO, Ketch

Ketch was founded in 2020 with vision of a world where data dignity prevails and all stakeholders responsibly harvest the gains of a data-driven economy.

Our Vision and Mission

2020

Founded by CEO Tom Chavez and CTO Vivek Vaidya

Changed name from Switchbit to Ketch

2021

Raised Series A funding Launched Ketch Free Named a 2021 Gartner Cool Vendor in Privacy Included in Forrester Wave for Privacy Management Software, Q4 2021 Announces Snowflake partnership

2022

Hosted first national Privacy Matters conference in NYC First Year Platinum Sponsor, Exhibitor, & Speaker at the IAPP Global Privacy Summit

2023

Named a Major Player in the IDC MarketScape Report: Worldwide Data Privacy Management Software 2023 Vendor Assessment Included in Forrester Wave for Privacy Management Software, Q4 2023

2024

Opened a new San Francisco HQ Raises series B funding

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Ketch employees with Ketch booth in the background at IAPP event

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Vivek Vaidya, Co-founder and CTO at Ketch

“Privacy compliance is not just a legal problem – it’s an engineering problem. Because at its core, regulatory compliance is about how you collect, organize, process, store, and use consumers’ data. We learned a lot of lessons as engineers building infrastructure to comply with these regulations, and we built Ketch as a gift to our former selves.”

Vivek Vaidya
Co-founder and CTO, Ketch

Meet our Dreamketchers

Leadership

Tom Chavez

Co-Founder,
CEO

Vivek Vaidya

Co-Founder,
CTO

Maxwell Anderson

Co-Founder,
Head of Product

Alysa Hutnik

Chief Privacy and Data Security Architect

Anupam Gupta

Head of Customer Experience

Colleen Barry

Head of Marketing

Xavier Zang

COO & CRO

Team

“Responsible data practices have a significant and measurable impact on your bottom line”

“Data privacy requires comprehensive safeguards that recognize the inherent value and vulnerability of personal information.”

“We urgently need data infrastructure that allows data to flow freely through our economy but also leaves data subjects in full control over how their data is used.”

“Responsibly-gathered data will be the default. Data strategy will be considerate of consumer preferences.”

Ketch in the News

Max Anderson, Co-founder and Head of Product at Ketch

“Data privacy is at the intersection of three uniquely complex disciplines: law, data management, and advertising. We’re solving problems with the whole picture in mind.”

Max Anderson
Co-founder and Head of Product, Ketch

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More from Ketch:

Blog

Read the latest privacy insights

Guides

Get in-depth know-hows

Videos

Explore videos and webinars

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