01. Connect
Add the Ketch tag to your properties and bring over existing tag and cookie classifications.
Compare / TrustArc
TrustArc offers a legacy approach to privacy, relying on services and outdated tooling that lack the customization and integrations today's businesses need. Ketch delivers a modern, intuitive platform with self-service controls and powerful automation: privacy software that actually feels like software.
Fall 2026 Leader
Rated 4.6/5 on G2
170+ verified reviews · Gartner Peer Insights rated
Read Customer StoriesKetch vs. TrustArc for data privacy management software
Ketch delivers real-time automation, no-code customization, and seamless integrations, minimizing manual work. TrustArc's slower setup, more rigid processes, and reliance on services often mean workarounds instead of software doing the job.
Ketch offers AI-driven, automated compliance that dynamically adapts to changing privacy laws. TrustArc relies more on manual processes and service team support, which can mean delays and compliance gaps.
↑ Regulatory agility↓ Manual oversight
Ketch's lightweight, modern architecture keeps page speed and site performance intact. Heavier scripts on legacy platforms can slow sites down, affecting user experience and SEO.
↑ User engagement↓ Page load delays
Ketch enforces user consent across all data systems in real time. TrustArc's consent orchestration leans more on manual workarounds to reach the same result.
↑ Confidence in enforcement
With no-code customization, legal and marketing teams can manage compliance without engineering help. Rigid interfaces and gated setups make the same changes slower on TrustArc.
↑ Team autonomy
Feature comparison
TrustArc built its reputation offering foundational privacy compliance tools, but that foundation hasn't kept up with modern demands: basic, outdated features, limited customization, and a model that leans too heavily on services. Today's businesses need real automation, intuitive interfaces, seamless integrations, and the flexibility to move fast as regulations evolve.
| Area | Ketch | TrustArc |
|---|---|---|
| Data mapping | Automated, AI-powered data mapping. | Manual data mapping. |
| Area | Ketch | TrustArc |
|---|---|---|
| Consent orchestration | AI-driven compliance, real-time updates for evolving regulations. | Clunky, rigid, more manual processes. |
| Rights fulfillment | Automated rights intake and fulfillment. | Manual data subject rights fulfillment. |
| Area | Ketch | TrustArc |
|---|---|---|
| Integrations | Configuration-based integrations, no code required. | Fewer native integrations; more services-dependent setup. |
No surprises, no bloat
No quotes, no bundled add-ons you'll never use. See what each Ketch plan costs, then pay for the capabilities your program actually needs.
| Plan or pricing area | Ketch public price | TrustArc comparison note |
|---|---|---|
| Free | $0/month | Quote-based; confirm equivalent coverage during procurement. |
| Starter | $150/month | Quote-based; confirm equivalent coverage during procurement. |
| Plus | $499/month | Quote-based; confirm equivalent coverage during procurement. |
| Pro | Custom pricing | Quote-based; confirm equivalent coverage during procurement. |
Migrate to Ketch
Moving off TrustArc means moving from a managed-service model to self-service software. Most teams get core consent and rights workflows running on Ketch within weeks, without waiting on a services team for every change.
Add the Ketch tag to your properties and bring over existing tag and cookie classifications.
Set up consent experiences and rights workflows directly in the UI, no services ticket required.
Launch with real-time enforcement and self-service control over every configuration change.
Don't take our word for it

4.8/5 on Gartner
Gartner Peer Insights rating. Top rated consent management platform.
4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
| Category | Ketch | TrustArc |
|---|---|---|
| Quality of Support | 97% | 88% |
| Easy installation | 96% | 80% |
| Likelihood to Recommend | 92% | 85% |
| DSAR Portal | 93% | 84% |
| Meets Requirements | 92% | 87% |
| Workflow | 92% | 83% |
| Consent management | 91% | 82% |
| Ease of Admin | 88% | 83% |
| Ease of Use | 87% | 82% |
| Ease of Setup | 85% | 81% |
Source: G2 Reviews (Ketch vs. TrustArc · G2 Fall 2026)
As a tech-focused company, we prioritize efficient tools that streamline our processes. Ketch delivers on this, and their built-in compliance features and best practices are a significant advantage.
Javier R., VP (G2)
Mid-Market (51-1000 employees)
They have a great system that is easy to configure compared to competing systems. We have reduced our engineering effort for privacy and compliance ten-fold with this switch. What took us months to set up for a new site can be done in a few days.
SVP, Engineering, Media (Gartner Peer Insights)
Firm Size: 3B-10B
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