DSR automation that fulfills requests everywhere data lives

DSR automation is the use of software to handle privacy rights requests from intake through fulfillment, replacing manual routing of emails, identity verification, and retrieval or deletion of data by hand. Automated tasks include request intake, identity verification, data retrieval and deletion across connected systems, deadline monitoring, and response documentation.

Ketch DSR automation covers the complete lifecycle of a privacy rights request, from consumer intake to fulfillment in your data systems. Capabilities include: Customizable intake forms: No-code, branded frontend forms that capture requests and incorporate your business requirements, such as a loyalty or rewards number. Drag-and-drop workflow builder: A visual system of tiles and connectors to design processes that map to your stakeholders, systems, and jurisdictions. Smart routing: Splits and logic that route request types to the right stakeholders and treat requests based on customer status. Pre-built connectors: Hundreds of no-code integrations to business systems and apps, so requests are fulfilled in your systems automatically. APIs and webhooks: Open developer tooling for custom integration requirements.

Intake friction is every unnecessary step between a person deciding to exercise a privacy right and the submission of the request: buried forms, login walls, redundant information requests, and processes that require more effort to opt out than to opt in. Regulators now treat friction itself as an enforcement issue. Ketch reduces intake friction with no-code rights forms, verification matched to what each request actually requires, and intake available where people already interact with your brand.

Ketch supports the full range of rights granted under the GDPR, CCPA, and other privacy laws, including requests to access, delete, correct, and port personal data, as well as opt-outs from sale, sharing, and targeted advertising. Because workflows are custom-built rather than templated, you can define distinct processes for each request type, jurisdiction, and customer status, and add new request types as laws expand without waiting on a vendor roadmap.