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Do Not Sell or Share

Comply with CCPA Do Not Sell or Share My Personal Information

A cookie banner can't honor a Do Not Sell request. Ketch connects your form, CMP, and downstream systems — and follows the consumer across every device.
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Take a Tour of Do not Sell Compliance
Consent Management Platform interface example

Navigating the complexity of CCPA Do Not Sell compliance

As U.S. privacy enforcement increases, compliance with California’s “Do Not Sell or Share” (DNS) requirement is critical requirement for businesses using consumer data for targeted advertising.

Most DNS opt-out implementations require consumers to take three separate actions: find the banner, fill out the form, update your preferences. Regulators have fined companies for exactly that pattern.
Ketch makes it frictionless. And behind that single consumer step: tags stop firing, and flowdown integrations control downstream processing – historical data included.

This is the difference between blocking collection and honoring the opt-out. Ketch goes across devices, across channels, without asking them to opt out again. And our identity framework connects the request wherever their data is being used.

Ketch AUTOMATES CCPA/CPRA Do Not Sell, from banner to backend

01

Recognize the consumer, not just the device

Ketch identifies consumers across browsers, devices, and channels using deterministic identity — so the opt-out they made on desktop is already honored when they open the app.
02

One consumer action, enforced everywhere

The form lives on your domain. One submission updates the CMP, stops the tags, and triggers downstream orchestration simultaneously. No second step for the consumer. No manual configuration for your team.
03

Reach the data in your activation systems

Ketch makes server-to-server API calls into downstream systems — ad platforms, CDPs, marketing tools — and updates how that consumer's data is processed directly inside them. Not a request. A change.

Close the opt-out compliance gap

A banner alone isn't enough to comply with DNS. It doesn't record an email address, so it can't reach offline data or downstream systems. A form alone can't do it either – without connecting back to the CMP, tags keep firing after the consumer opts out.

The CCPA requires opt-outs cover both online and offline data. That means you need both, and they need to work as one. Ketch is the only platform where a single consumer action triggers the form, updates the CMP, and reaches downstream systems simultaneously.
Learn more

Product features

Identity-aware opt-out experiences

Automatically serves the right experience based on who the consumer is — anonymous or authenticated, desktop or mobile — and logs every interaction server-side with timestamps.

A form that’s native to your domain

Captures the email address needed to reach offline data, and connects directly to your CMP so one submission does both jobs. No redirect, no second step.

Server-to-server downstream orchestration

Native API connections into ad platforms, CDPs, and marketing tools that change how data is processed inside those systems — not a notification, a direct update.

Automatic CMP synchronization

Form submissions instantly update consent state across your CMP — tags stop firing without any manual configuration. The consumer acts once. Everything updates.
No-code, customizable templates for GDPR, CCPA, and more
Identity recognition across devices, channels, and platforms
Comprehensive cookie/tag scanning and categorization
Comprehensive cookie/tag scanning and categorization

The latest in CCPA compliance

For businesses operating in California, CCPA/CPRA requirements go beyond Do Not Sell requests. Businesses must handle requests for access, deletion, and beyond.

Get educated with our CCPA/CPRA compliance guide.
More Articles
Regulations

"Do Not Sell" and what it means Under CCPA and CPRA

Maxwell Anderson
6 min read
Consent management

CCPA Opt-Out Requirements: Safeguarding Consumer Privacy

Jonathan Joseph
7 min read

Need one-click opt out compliance?
Ketch HAS you covered.

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