Protect and manage sensitive health data with confidence

Ketch gives healthcare providers, insurers, pharmacies, wellness brands, and their partners a unified, automated way to manage consent, govern sensitive data, and control how information flows across every system. Reduce compliance risk, streamline operations, and build trust with patients, members, and consumers using modern, end-to-end privacy orchestration.

Fall 2026 Leader

Rated 4.6/5 on G2

170+ verified reviews from privacy, security, and marketing teams.

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Clinics, insurers, digital health platforms, and wellness brands use Ketch to protect sensitive health data

Top rated consent management platform based on 170+ reviews on G2.

  • Hospitals and health systems
  • Pharmacies
  • Digital health startups
  • Health insurance
  • Consumer health and wellness brands

Overview

Ketch for health & wellness companies

Health systems, insurers, digital health platforms, and wellness brands use Ketch to simplify privacy compliance and automate sensitive data governance. By unifying consent, enforcing HIPAA and global privacy requirements, and delivering clear visibility into regulated and non-regulated data, Ketch helps organizations reduce risk, protect trust, and scale responsibly.

Centralize consent and preferences

Ketch unifies HIPAA authorizations, consumer consent, marketing opt-ins, communication preferences, and cross-channel identifiers into a single source of truth. Preferences update in real time across EHRs, CRMs, ecommerce platforms, apps, and analytics tools, eliminating inconsistent or outdated permissions.

Streamline patient, member, and consumer rights requests

Ketch automates identity verification, request routing, and secure fulfillment for access, correction, and deletion requests. Health and wellness organizations consistently meet regulatory deadlines, whether requests come from patients, insured members, or retail consumers.

Automate compliance and policy enforcement

Ketch codifies HIPAA, HITECH, GDPR, CPRA, and U.S. state privacy laws into automated workflows. Once policies are set, Ketch enforces compliant data use by restricting processing, applying retention rules, suppressing marketing, and maintaining full auditability across clinical, digital, and commercial systems.

Govern AI use of health data

AI scribes, triage tools, and engagement models are reaching health organizations faster than the policies that govern them, and an authorization collected for treatment does not extend to model training. Ketch AI Governance connects consent and authorization signals to AI processing, monitors for unapproved data flows and risky queries. It logs every AI action, so your organization can demonstrate responsible AI use to patients, members, and regulators.

Gain visibility and governance

Ketch delivers dynamic data mapping that shows where sensitive data and PHI reside, how it moves, and which business associates access it. With stronger oversight of your business associates and user-friendly privacy centers, organizations reduce risk, strengthen trust, and modernize the patient and insured experience.

Scan for tracker risk

Trackers on health websites have driven a wave of litigation and regulatory scrutiny because browsing behavior on these properties can reveal sensitive health information. Data Sentry analyzes real-time network traffic, the actual data packets leaving your site, and flags collection and sharing that patients and members never authorized.

Automate assessments

Health organizations run on documents: BAAs, vendor agreements, DPIAs, and policies that all have to agree with each other. The Ketch Agent Network ingests contracts and extracts retention policies, security measures, and subprocessors from the legal text, auto-populates assessment templates from live system data, and flags contradictions between what your policies state and what your systems do.

Report with confidence

Governance claims need evidence behind them, especially when the data involved is PHI. The Privacy 360 Analytics suite reports on how consent, authorizations, and opt-outs perform across every connected system, providing compliance teams with a current, defensible record rather than a quarterly reconstruction.

Case study

Why Prestige Consumer Health chose Ketch

Prestige Consumer Health
Their 'GDPR-everywhere' approach to consent was limiting data utilization and privacy customization. They called on Ketch to create a flexible consent experience across jurisdictions.
Prestige Consumer HealthPrivacy program
Flexible jurisdictional consent
Multi-regionFlexible jurisdictional consent
Consent transactions per month
67.2BConsent transactions per month

Consumer research

Ketch is built for the realities of health and wellness data

Ketch gives health and wellness organizations a modern foundation for compliant, people-centric data practices — across HIPAA-regulated and non-HIPAA businesses.

Automate HIPAA, State Privacy, and GDPR workflows

Ketch encodes HIPAA, HITECH, GDPR, CPRA, and state privacy rules into automated policies that execute across all connected systems. Instead of manual reviews or ad hoc processes, health teams rely on automated enforcement for retention, consent, access controls, marketing suppression, and data minimization, thereby reducing risk and saving time.

Protect sensitive data and PHI across every sources

Health and wellness data lives in EHRs, CRMs, ecommerce platforms, patient portals, labs, analytics tools, and cloud environments. Ketch maps where sensitive data resides, how it moves, and who accesses it, then applies consistent governance at every touchpoint. This ensures PHI is protected from unauthorized use, oversharing, or incorrect permissions, strengthening both compliance and the security posture.

Simplify privacy engineering for secure data sharing

Sharing data safely — for care coordination, analytics, research, or patient and insured engagement — requires complex privacy logic. Ketch provides developers and data teams with prebuilt APIs, consent orchestration, and policy automation that make secure data sharing simple. Consent signals stay synchronized across applications, and every downstream action respects individual choices and legal requirements.

Privacy for Health & Wellness FAQs

Govern sensitive health data without slowing care

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