🆕 Product update: Marketing Preference Management for the AI era

Power safe, compliant data experiences for every driver

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The modern vehicle generates a firehose of information. Ketch helps automotive companies manage that data responsibly, automate compliance, and unlock new value across the customer lifecycle.

Ketch for Automotive

Automotive brands use Ketch to build privacy experiences that responsibly mobilize vehicle and customer data for safer products, smarter services, and higher customer loyalty. With Ketch, teams turn complex data flows into clear choices, remove friction across the ownership journey, and give drivers confidence that their connected vehicle is working for them, not watching them.

Match privacy experiences to your brand

Automotive customers want transparency about what their vehicle collects. Ketch helps brands design clear, contextual notices across web, mobile apps, dealer portals, connected services, and in-vehicle interfaces. Each touchpoint reflects your brand tone and regulatory obligations without overwhelming the customer.
A screenshot of Ketch's data privacy management software solution

Improve consumer journeys

Ketch helps automotive companies unify consent and preference settings across sales, service, and ownership experiences. Customers get consistent choices whether they’re researching online, test-driving at a dealership, or managing their connected-car account.
data subject request example on Ketch's privacy management software

Streamline customer requests

Automated DSR fulfillment is critical to ensuring prompt response times when customers ask about the data collected by their vehicle or mobile app. Ketch routes, validates, and completes these requests across complex data landscapes such as OEM systems, dealer CRMs, telematics platforms, and insurance partners.
data discovery feature of privacy management software Ketch

Mobilize data for vehicle programs and campaigns

Automotive marketers rely on accurate customer preferences and permissions to run personalized campaigns, safety recalls, and loyalty offers.

Ketch connects real-time consent data to downstream tools so marketing, product, and service teams can use responsibly gathered information without compliance risk.
data discovery feature of privacy management software Ketch

Automakers use Ketch to create customer-centric privacy experiences that responsibly mobilize data for growth

Our customers include:

How a GLOBAL ev manufacturer unified consent across web, apps, cars, and dealers:

Challenge
  • Fragmented consent across key touchpoints: Website, Mobile apps, Connected-car experiences, and dealer properties.
  • Disconnected identities between corporate channels and the dealer ecosystem.
Approach
Outcome
  • Ketch helped the company standardize consent operations across channels and markets, reducing manual overhead and improving governance at scale.
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Ketch is built with automotive brands in mind

Ketch gives car dealers, manufacturers and connected vehicle platforms a modern foundation for compliant, driver-centric data practices.
John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal

Unify consent and customer control

Automotive brands need a consistent way to manage choices across websites, dealer systems, mobile apps, and connected-car experiences. Ketch unifies consent and preference data so Legal gets defensible records, Marketing gets accurate permissions, and Engineering gets a single integration pattern that works everywhere customers interact with your brand.
Download No BS Guide to Privacy
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John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal

Automated compliance across complex data flows

Modern vehicles generate data across dozens of systems, from in-vehicle sensors to telematics hubs to dealer CRMs. Ketch automates DSR fulfillment and applies policy rules across these environments, ensuring every access, deletion, or correction request is handled completely and on time, no matter where the data lives.
Download No BS Guide to Privacy
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John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal

Simplify privacy engineering for secure data sharing

Sharing data safely—for care coordination, analytics, research, or patient and insured engagement—requires complex privacy logic. Ketch provides developers and data teams with prebuilt APIs, consent orchestration, and policy automation that make secure data sharing simple. Consent signals stay synchronized across applications, and every downstream action respects individual choices and legal requirements.
Download No BS Guide to Privacy
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Further reading for automotive privacy leaders

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Are Dark Patterns Illegal in 2026? Honda, the Law, and UX Loopholes

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Announcing Privacy 360 Analytics Suite: audit-ready reporting for modern privacy enforcement

Colleen Barry
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