The modern vehicle generates a firehose of information. Ketch helps automotive companies manage that data responsibly, automate compliance, and unlock new value across the customer lifecycle.
Fall 2026 Leader
Rated 4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
Read Customer StoriesTop rated consent management platform based on 170+ reviews on G2.
Overview
Automotive brands use Ketch to build privacy-focused experiences that responsibly mobilize vehicle and customer data to deliver safer products, smarter services, and higher customer loyalty. With Ketch, teams turn complex data flows into clear choices, remove friction across the ownership journey, and give drivers confidence that their connected vehicle is working for them, not watching them.
Automotive customers want transparency about what their vehicle collects. Ketch helps brands design clear, contextual notices across web, mobile apps, dealer portals, connected services, and in-vehicle interfaces. Each touchpoint reflects your brand tone and regulatory obligations without overwhelming the customer.
Ketch helps automotive companies unify consent and preference settings across sales, service, and ownership experiences. Customers get consistent choices whether they’re researching online, test-driving at a dealership, or managing their connected-car account.
Automated DSR fulfillment is critical to ensuring prompt response times when customers ask about the data collected by their vehicle or mobile app. Ketch routes, validates, and completes these requests across complex data landscapes, including OEM systems, dealer CRMs, telematics platforms, and insurance partners.
Automotive marketers rely on accurate customer preferences and permissions to run personalized campaigns, safety recalls, and loyalty offers. Ketch connects real-time consent data to downstream tools, enabling marketing, product, and service teams to use responsibly gathered information without compliance risk.
Vehicle data crosses dozens of systems, from in-vehicle sensors to telematics hubs to dealer CRMs. Ketch Data Mapping discovers and classifies personal data across those systems and scans the contracts behind them, extracting data categories, processing scope, and security obligations from dealer and partner agreements so that controller and processor roles no longer live in ambiguity.
The Honda enforcement action came down to tags and pixels that kept firing after drivers opted out, a $632,500 lesson in the gap between capturing consent and enforcing it. Data Sentry analyzes real-time network traffic, the actual data packets leaving your sites and apps, and flags collection that continues after an opt-out, so your team finds the failing tag before a regulator does.
One driver shows up as a vehicle ID in telematics, a device ID in the mobile app, an email in the dealer CRM, a cookie on the marketing site, and an opt-out captured under any of those identifiers must apply to all of them. Ketch Identity Synchronization links first-party and third-party identifiers into a single deterministic record, so a choice made in the app is enforced across the CRM, the ad stack, and every connected service.
Connected vehicle data practices are under direct regulatory scrutiny. Ketch Risk Assessments & Reporting documents your data categories, purposes, systems, and third-party sharing from live platform data, so the answer to a regulator’s question already exists.
Automotive privacy programs span corporate channels, dealer ecosystems, and connected services, and gaps open wherever those configurations drift apart. The Ketch Agent Network continuously compares your actual configurations against regulatory obligations and your own policies, surfaces gaps with specific citations, and recommends remediation your team can assign and approve.
Vehicle data is increasingly used to train and power AI features, and permission for collection does not automatically extend to model training. Ketch AI Governance connects consent signals to AI processing and monitors for unapproved data flows. It logs every AI action, so your teams can build on vehicle data with a governance record that withstands review.
Case study
Ketch helped the company standardize consent operations across channels and markets, reducing manual overhead and improving governance at scale.
Consumer research
Ketch provides car dealers, manufacturers, and connected vehicle platforms with a modern foundation for compliant, driver-centric data practices.
Automotive brands need a consistent way to manage choices across websites, dealer systems, mobile apps, and connected-car experiences. Ketch unifies consent and preference data so Legal gets defensible records, Marketing gets accurate permissions, and Engineering gets a single integration pattern that works everywhere customers interact with your brand.
A single ownership journey spans OEM systems, dealer networks, insurance partners, and connected services, and privacy obligations follow the data into each one. Ketch automates DSR fulfillment and applies policy rules across these environments, ensuring every access, deletion, or correction request is handled completely and on time, no matter where the data lives.
Sharing vehicle and customer data safely with telematics providers, insurers, dealers, and app partners requires privacy logic most teams end up hand-building. Ketch gives developers and data teams prebuilt APIs, consent orchestration, and policy automation, so consent signals stay synchronized across applications, and every downstream data flow respects the driver's choices and the law.
Related reading
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