What is data privacy for midmarket companies?

Mid-market companies need to treat data privacy as a strategic priority. With increasing regulatory oversight, growing cyber threats, and high expectations from customers and employees, the risks of noncompliance or a data breach are too significant to ignore. A strong privacy program should include clear policies, effective data protection measures, and data loss prevention (DLP) tools. By adopting specialized privacy software, mid-market businesses can establish scalable, trust-driven privacy programs that support long-term growth.

What are the core components of a strong data privacy program for mid-market companies?

To build a scalable and effective privacy program, mid-market companies should focus on: - Legal and regulatory compliance: Stay updated on laws like GDPR, CCPA, and emerging U.S. state regulations such as MODPA and MCDPA. - Clear and transparent privacy policies: Outline how data is collected, stored, used, and secured. Ensure policies are accessible and easy to understand for both internal and external audiences. - Robust data protection controls: Use encryption, role-based access controls, and data classification to secure sensitive information. - Data minimization practices: Only collect data that’s necessary for business purposes. Avoid retaining data longer than needed or storing it in multiple locations.

What are the benefits of a strong data privacy program for mid-market companies?

Implementing a strong data privacy program delivers key business benefits: - Reduces the risk of data breaches and associated costs by strengthening security and access controls. - Builds trust with customers, employees, and partners through transparent and responsible data practices. - Ensures compliance with privacy laws, helping you avoid fines and legal consequences. - Creates a competitive edge by positioning your brand as privacy-first and customer-focused.

How should we manage data governance as we scale?

Strong data governance ensures data is handled consistently and responsibly: - Create frameworks for data lifecycle management and access control. - Document data sources, storage practices, and compliance protocols. - Use a centralized platform to track compliance and privacy operations.

Which tools can help mid-market companies automate privacy operations?

To reduce manual effort and scale efficiently, consider tools purpose-built for privacy and security such as Ketch, a future-proof privacy solution for consent management, DSR automation, and data governance.

What should we do about third-party data sharing?

Third-party vendors can pose privacy risks if not managed correctly: - Review and update data sharing agreements regularly. - Ensure vendors meet your security and compliance standards. - Monitor third-party access to sensitive data on an ongoing basis with tools such as Ketch Data Sentry.

How can we build internal expertise in data privacy?

Empower your team to lead privacy efforts with: - Ongoing training for legal, marketing, and IT teams. - Regular updates on changing regulations and best practices. - Support from external privacy experts or consultants, when needed.

Data Privacy Compliance for Mid-Market Companies

Legacy, niche privacy tools aren’t built for modern data requirements

Old-school platforms like OneTrust struggle with scale, flexibility, and integrations, while basic cookie banner plugins can’t keep up with your expanding location and data system requirements. These tooling limitations keep mid-market teams from embedding privacy and permissioning across data systems.

Use Ketch instead for true privacy compliance

Ketch replaces legacy and SMB tools with a modular, flexible platform that integrates with your techstack. From real-time consent signal integration to customizable workflows, use Ketch to power your business with permissioned, privacy-safe data.

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data privacy software solution for small businesses

You’re managing change. Your privacy software should manage itself.

From fragmented systems to cross-functional tensions, mid-market businesses face a constant state of change.

Ketch turns data privacy laws into one less thing to worry about, with a flexible, future-proof platform that can mirror (and improve!) your business processes. Whether you're expanding into new regions or maturing your tech stack, Ketch adapts with you, automating compliance at every stage.

Stay compliant as you grow

Expanding into new markets brings a flood of privacy regulations—GDPR, CPRA, 20+ U.S. state laws, and more. Ketch dynamically applies the right policies to the right consent banners based on each visitor’s location, so you can expand without compliance concerns. And with built-in identity resolution, you’ll remember user choices across devices, browsers, and platforms.

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screesnhot of data privacy compliance with every regulations

Streamline privacy across tools and teams

Mid-market companies often juggle fragmented systems and collaboration growing pains. Ketch centralizes core privacy needs like visitor consent and privacy rights submissions into one central platform. This eliminates silos and creates a single hub for legal, marketing, and IT stakeholder collaboration.

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Empower teams without draining engineering

With other tools, limited engineering/developer bandwidth creates deployment delays. Ketch’s no-code, intuitive interface empowers non-technical stakeholders to launch and manage compliance on their own: no dev tickets, no bottlenecks. From WYSIWYG banner design to drag-and-drop privacy rights workflows, your teams’ self-sufficiency will skyrocket.

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Empower teams without draining engineering

Fast to launch. Easy to scale. Built to automate.

Ketch is a top 50 privacy software on g2

Ketch was named a Grid Leader for Enterprise by G2

Ketch was named a Best Results for enterprise by G2

Ketch was named Grid Leader for Mid-market companies by G2

Ketch was named Easiest to do business with by G2

Ketch is privacy software designed for mid-market momentum—quick to deploy, simple to use, and powerful enough to grow with you.

Deploy in days, not months

Go live fast with pre-built integrations and plug-and-play setup. Launch consent banners and manage policies without engineering overhead.

Customize with clicks, not code

Build on-brand privacy experiences across web and mobile that match your look and feel, no developers needed.

Automate end-to-end compliance

Streamline data subject requests, data mapping, and consent syncing across platforms without spreadsheets or extensive manual effort.

Stay compliant, everywhere

Automatically detect user location, apply the right privacy laws, and enforce preferences across devices and browsers with built-in identity logic.

Scale on your terms

Start simple and expand as your needs evolve: from consent, to privacy rights, to data mapping, and more. Ketch’s modular, integrated architecture grows with your business and budget.

Enterprise-grade privacy compliance, built to grow with you

As you scale your business and your privacy needs grow, Ketch will grow at your side and at your own pace.

Free

$0/Month

up to 5000 unique users
For website owners that need a cookie banner today

Starter

$150/Month

up to 30,000 unique users
For growing businesses

Plus

From

$333/Month

up to 100,000 unique users
For growing businesses

About our pricing

Ketch vs other privacy management solutions

Unlike other tools that rely on manual processes and piecemeal integrations, Ketch centralizes consent, data rights, and enforcement in one platform—so mid-market businesses can scale compliance without scaling headcount.

With identity-aware enforcement, dynamic legal updates, and built-in integrations, Ketch adapts as your business grows.

Ketch platform

Most Privacy Platforms

Cross-device and cross-browser identity management

Built-in identity layer recognizes known users across devices, browsers, and sessions to enforce consistent consent and preferences

Limited to device/browser level; users must re-consent or lose preference continuity

Jurisdiction-aware consent experiences

Automatically applies the right regulation based on user location and changes in laws

Manual setup or delayed updates for new laws

No-code policy and consent customization

Fully customizable with point-and-click tools for layout, branding, and behavior

Limited customization; requires engineering or external styling

Plug-and-play integrations

Prebuilt, native connectors to major data systems like Segment, Salesforce, Snowflake, and more

API access only; integration often requires custom work or middleware

Consent orchestration across systems

Real-time sync of consent signals to internal and third-party systems

Fragmented handoffs; often disconnected from backend enforcement

Automated DSR fulfillment workflows

Visual workflow builder, task-level automation, and integrated data discovery

Manual fulfillment with rigid or spreadsheet-based workflows

Unified data map with AI discovery

Auto-discovers systems and classifies data in real time; feeds into DSRs and risk assessments

Static, disconnected maps; no automation or real-time updates

Built-in risk assessment tools

Templates for DPIAs/ PIAs/ TIAs, automated risk detection, and collaborative Q&A

Add-on tools or manual assessments; no AI support

Non-technical UX across the board

Designed for legal, marketing, ops—no dev required

Built for technical teams; steep learning curve for business users

Performance-optimized implementation

Lightweight scripts ensure no impact on website speed or UX

Heavy consent scripts can reduce site performance and ad ROI

Scalable and modular pricing

Start with what you need, expand when ready—no bloated bundles

One-size-fits-all tiers that don’t match mid-market needs

Learn how OLLY supports ecommerce growth with scalable privacy tech

"Ultimately, Ketch helps us protect our customers from tracking that they haven’t consented to. That not only protects us from lawsuits and regulators, but it’s the right thing to do. Ketch is the persistent, pervasive layer of consent across our digital touchpoints.”

Jennifer Peters, Director of DTC, Martech, & Digital Compliance at OLLY

Challenge

As OLLY expanded into retail and DTC, it faced rising privacy demands like GDPR and CPRA. With a small team and a complex digital footprint, meeting these standards without slowing growth was a major challenge.

Solution

OLLY used Ketch to roll out flexible consent and preference management across digital channels. No-code tools let legal and marketing teams launch compliant, branded experiences—without developer support.

Result

OLLY launched quickly, gaining control over consent banners and compliance across regions. The team reduced engineering dependency, boosted transparency, and built a scalable foundation of consumer trust.

Read the whole story

Data privacy for mid-market companies

Privacy control that grows with you