Practical guide to privacy

Privacy is a team sport. For a program to reach its full potential, it needs ongoing commitment from stakeholders across Legal, Tech, Data, Security, Marketing and more. Thankfully, privacy delivers value and solves key challenges across departments.

Marketing teams benefit when they know the data they’re using is accurately consented and permissioned. Security teams benefit when they gain a real-time view of their organization’s data risk. Technology teams benefit from greater privacy program automation. When you connect the dots between privacy and stakeholders’ departmental goals, you’ll maximize participation and program value.

It’s true—you can’t manage what you don’t measure. One of the challenges companies face when it comes to maturing their privacy program is knowing where to start and what capabilities to prioritize. After hundreds of conversations with customers, partners and industry leaders, we’ve identified five key dimensions that directly link to a program's success: data, risk, customer trust, technology and operations.

Ketch has developed a privacy maturity assessment that can help you baseline your current program maturity, understand current gaps and opportunity areas, and create a personalized future-state roadmap.

After you’ve taken the privacy maturity assessment, you should have a clear picture of your current challenges and opportunity areas. The next step is to connect use cases to relevant privacy tech.

Prioritize capabilities based on the goals of your program and the ability of your current solution to get the job done. Drowning in DSARs and still using manual approaches like Excel, Google Sheets or legacy first-gen tools? Automating data subject rights fulfillment should move to the top of your list.  Can’t quite get your head around your organization’s data footprint and where data risk exists? Leveraging a modern and scalable approach to data mapping and discovery will help you identify, prioritize and proactively mitigate your risk footprint.

Ketch has developed a best practice approach to prioritizing capabilities based on our experience working with customers, industry leaders and partners.

A successful privacy program will help you mitigate risk, collapse operational costs, and build trust with customers and grow with data. Explore the value calculators below to get a better understanding of the estimated business value tied to Ketch solutions.