Analyst report
Ketch named a Leader in the 2026 Gartner® Magic Quadrant™ for Privacy UX
Gartner evaluates vendors in this market on Ability to Execute and Completeness of Vision. Read the full Magic Quadrant™ for Privacy UX report, complimentary.
Download report
Get a copy
of the report
How Gartner defines the market
Gartner's definition of the Privacy UX market, the capabilities it expects of a vendor in it, and the criteria behind Ability to Execute and Completeness of Vision.
Where every evaluated vendor landed
Gartner's positioning of all evaluated vendors across the four quadrants, with the Strengths and Cautions it lists for each.
Ketch's placement, in Gartner's words
Gartner's own analysis of Ketch, to weigh alongside your own shortlist and evaluation criteria.
Loading form…
About the Magic Quadrant
A Magic Quadrant is a view of a market, not a scoreboard
Gartner positions vendors on two axes — Ability to Execute and Completeness of Vision — and publishes the Strengths and Cautions behind each placement.
It is research on how a market is maturing, and it is written for buyers who are shortlisting.
Ketch was named a Leader in the 2026 Gartner® Magic Quadrant™ for Privacy UX. We believe that placement reflects a platform that connects consent, identity, and activation in one system, rather than a set of tools a team has to integrate before any of it works.
About Ketch
Ketch is redefining responsible data use for the AI era
The Ketch Platform helps brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app.
Brands use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners.
Ketch is a Leader in the Gartner® Magic Quadrant™ for Privacy UX 2026
Get the report
Read the full evaluation before you shortlist
Download the Magic Quadrant™ for Privacy UX report, complimentary, and see Gartner's analysis of the market and every vendor in it.
Gartner, Magic Quadrant for Privacy UX, Shadrock Roberts, Stefan Dumitrescu, Bernard Woo, Published 6 October 2026.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.