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Max Anderson
Co-Founder and Head of Product

Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space.

Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, Max ran data privacy and consumer identity products at Salesforce, including the rollout of their industry-leading GDPR solution set. Prior to Krux, Max was a Product Manager at IPG Mediabrands, where he was responsible for multiple successful advertising measurement products. Max holds a BS in Chinese Literature from the University of Colorado, where he graduated Phi Beta Kappa with honors.

Author's posts

4 min read

Data discovery: the foundation of your data privacy program

Previously, data discovery wasn’t integrated into privacy programs because the technology wasn’t there. But now it is.

By
Maxwell Anderson
6 min read

"Do Not Sell" and what it means Under CCPA and CPRA

CPRA was approved by the state’s voters during the 2020 election, the update will go into effect in 2023.

By
Maxwell Anderson
5 min read

Can Orchestrating Privacy Data Subject Requests be Automated?

The complex, time consuming, and downright annoying process of exporting, erasing, or rectifying personal data to respond to valid data subject requests sanctioned under privacy data regulations like GDPR and CCPA likely has you wondering if there’s a better way. You’re not alone if you’re considering a ticketing-based solution touting the ability to automate this process. But can orchestrating data requests from customers be automated?

By
Max Anderson
5 min read

Are Ticketing Systems Effective for Handling Data Subject Requests?

Complying with data security and privacy regulations like GDPR and CCPA isn’t just about avoiding penalties—it’s also about building trust with your customers. That means fast, effective response to data subject requests from individuals asking to discover, access, rectify, or delete their personal data that your company maintains.

By
Max Anderson
5 min read

Does Data Privacy Orchestration Have You Adding Resources?

After decades of the unrestricted “Wild, Wild West” of the Internet, complying with consumer rights granted by data security and privacy regulations like GDPR and CCPA in the evolving digital landscape has likely become a struggle if your company is built with consumer and customer data. And frankly, there are few, if any businesses, that aren’t.

By
Max Anderson