Rights Orchestration
Right to Delete creates an actual Adobe privacy job, visible and verifiable on the Privacy UI tab inside Adobe Experience Cloud.
Ketch and Adobe Analytics
Register a real, trackable deletion job and a distinct opt-out-of-sale consent job inside Adobe's own systems, both verifiable in Adobe's own Privacy Service UI.
About Adobe Analytics
Adobe Analytics mixes and analyzes data from across the customer journey to build predictive intelligence and reporting, which means it holds detailed behavioral data spanning many digital touchpoints. Both deletion and the specific opt-out-of-sale consent signal benefit from using Adobe's own privacy infrastructure directly, rather than a workaround specific to just this one product.
Ketch connects to Adobe Analytics through Adobe's own Privacy Service and consent APIs to provide both.
Capabilities
How Ketch works with Adobe Analytics
The Ketch Adobe Analytics integration covers Rights Orchestration (Right to Delete) and Consent Orchestration.
Consent Orchestration
Sends a specific opt-out-of-sale-of-data consent signal and creates a new, distinct consent job for the user in Adobe, rather than mapping the broader `collect`/`share`/`preferences` categories used by some other Ketch-Adobe integrations.
With Ketch, teams can
- Register real, Adobe-native privacy jobs for deletion requests, checkable directly in Adobe's own Privacy Service UI
- Send a specific opt-out-of-sale-of-data consent signal, matching the CCPA-style obligation that signal is built around
- Verify both the deletion job and the consent job independently inside Adobe's own systems
The gap
The problem this integration solves
Detailed behavioral analytics data connected into a broader Adobe ecosystem needs deletion and opt-out signals that reach further than just Adobe Analytics's own dashboards:
01. A deletion request that doesn't use Adobe's actual privacy job mechanism has no reliable way to verify inside Adobe's own systems that it was actually registered and processed
02. An opt-out-of-sale signal that isn't recognized correctly by Adobe's own systems doesn't actually stop the underlying data sale it's meant to address
03. Handling deletion and consent through separate, non-native mechanisms adds unnecessary complexity and risk of inconsistency
Ketch resolves this by working through Adobe's own privacy job and consent signal APIs directly, so both requests are genuinely native to Adobe's systems.
Why Ketch
Why teams choose Ketch for Adobe Analytics privacy compliance
Permissioning infrastructure that governs Adobe Analytics the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Verifiable inside Adobe's own systems
Both the deletion job and the opt-out-of-sale consent job are checkable directly in Adobe's Privacy Service UI.
Built for the specific obligation it addresses
The opt-out-of-sale signal matches the CCPA-style requirement it's designed for, rather than a generic consent mapping.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that analytics platforms feeding data to advertising and other downstream uses carry real exposure when opt-out-of-sale signals aren't handled correctly.
Questions about the Adobe Analytics integration
Related reading
Expert insights for teams connecting Adobe Analytics
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Adobe Analytics permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Adobe Analytics yourself.
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