Rights Orchestration
Right to Delete creates an actual Adobe privacy job, visible and verifiable on the Privacy UI tab inside Adobe Experience Cloud, rather than a request Ketch handles invisibly on its own.
Ketch and Adobe Audience Manager
Register a real, trackable deletion job inside Adobe's own systems, verifiable in Adobe's own Privacy Service UI, rather than a request that disappears into a black box.
About Adobe Audience Manager
Adobe Audience Manager is a data management platform that consolidates audience data from websites, mobile apps, and offline channels into a unified customer profile, built specifically to power targeted marketing. Consolidated profiles like this are exactly what a deletion or consent request has to reach completely, since data collected across multiple sources needs a single, comprehensive place to actually enforce a choice.
Ketch connects to Adobe Audience Manager through Adobe's own Privacy Service and consent APIs to do exactly that.
Capabilities
How Ketch works with Adobe Audience Manager
The Ketch Adobe Audience Manager integration covers Consent Orchestration and Rights Orchestration (Right to Deletion).The privacy job can be configured to run across more than one Adobe product at once, using a comma-separated list of Adobe's own product identifiers, so a single deletion request can reach multiple connected Adobe surfaces rather than requiring a separate job per product.
Consent Orchestration
Sets Adobe's own consent signal directly, mapping the canonical purposes analytics, data brokering, and personalization to Adobe's own `collect`, `share`, and `preferences` consent categories respectively.
With Ketch, teams can
- Register real, Adobe-native privacy jobs for deletion requests, checkable directly in Adobe's own Privacy Service UI
- Map Ketch's canonical consent purposes directly onto Adobe's own consent signal categories, rather than a workaround signal Adobe doesn't natively recognize
- Extend a single privacy job across multiple Adobe products in one configuration
- Validate consent signals directly using Adobe's own Experience Platform Debugger extension
The gap
The problem this integration solves
A consolidated audience profile is only as protected as the mechanism reaching it, and Adobe's own privacy infrastructure requires connecting to it correctly rather than working around it:
01. A deletion request that doesn't use Adobe's actual privacy job mechanism has no reliable way to verify inside Adobe's own systems that it was actually registered and processed
02. Consent signals that don't map to Adobe's own `collect`/`share`/`preferences` categories won't be recognized correctly by Adobe's downstream systems
03. Coordinating deletion across multiple connected Adobe products individually, rather than as one job, adds unnecessary manual overhead
Ketch resolves this by working through Adobe's own privacy job and consent signal APIs directly, so the request is genuinely native to Adobe's systems and independently verifiable there.
Why Ketch
Why teams choose Ketch for Adobe Audience Manager privacy compliance
Permissioning infrastructure that governs Adobe Audience Manager the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Verifiable inside Adobe's own systems
Deletion requests create a real Adobe privacy job, checkable directly in the Privacy UI tab on Adobe Experience Cloud, not just inside Ketch.
Consent mapped to Adobe's own categories
Ketch's canonical purposes map directly onto Adobe's `collect`, `share`, and `preferences` consent signal structure.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that consolidated audience profiles carry real exposure when consent signals aren't mapped correctly to the platform's own enforcement mechanism.
Questions about the Adobe Audience Manager integration
Related reading
Expert insights for teams connecting Adobe Audience Manager
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Adobe Audience Manager permissioning running end to end
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