Rights Orchestration
Right to Delete creates an actual Adobe privacy job, visible and verifiable on the Privacy UI tab inside Adobe Experience Cloud.
Ketch and Adobe CDP
Register a real, trackable deletion job inside Adobe's own systems, verifiable in Adobe's own Privacy Service UI, for a platform built to unify customer data across every source it touches.
About Adobe CDP
Adobe Customer Data Platform (Adobe Real-Time CDP) aggregates customer data from websites, mobile apps, CRM systems, and more into a single unified profile, built to power personalized experiences at scale. A unified profile like this is exactly the kind of consolidated record a deletion or consent request needs to reach completely, since data pulled from many sources needs one enforcement point that actually covers all of them.
Ketch connects to Adobe CDP through Adobe's own Privacy Service and consent APIs to provide that enforcement point.
Capabilities
How Ketch works with Adobe CDP
The Ketch Adobe CDP integration covers Consent Orchestration and Rights Orchestration (Right to Deletion).The privacy job can be configured to run across one or more connected Adobe products at once, using a comma-separated list of Adobe's own product identifiers, so a single deletion request can be extended to cover multiple Adobe surfaces rather than requiring separate jobs.
Consent Orchestration
Sets Adobe's own consent signal, mapping the canonical purposes analytics, data brokering, and personalization onto Adobe's own `collect`, `share`, and `preferences` consent categories.
With Ketch, teams can
- Register real, Adobe-native privacy jobs for deletion requests, checkable directly in Adobe's own Privacy Service UI
- Map Ketch's canonical consent purposes directly onto Adobe's own consent signal categories
- Extend a single privacy job across multiple connected Adobe products in one configuration
- Validate consent signals directly using Adobe's own Experience Platform Debugger extension
The gap
The problem this integration solves
A unified customer profile pulling from many sources is only as protected as the mechanism reaching all of it at once:
01. A deletion request that doesn't use Adobe's actual privacy job mechanism has no reliable way to verify inside Adobe's own systems that it was actually registered and processed
02. Consent signals that don't map to Adobe's own `collect`/`share`/`preferences` categories won't be recognized correctly by Adobe's downstream systems
03. Handling deletion across multiple connected Adobe products individually, rather than as one coordinated job, adds unnecessary manual overhead
Ketch resolves this by working through Adobe's own privacy job and consent signal APIs directly, so the request is genuinely native to Adobe's systems and independently verifiable there.
Why Ketch
Why teams choose Ketch for Adobe CDP privacy compliance
Permissioning infrastructure that governs Adobe CDP the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Verifiable inside Adobe's own systems
Deletion requests create a real Adobe privacy job, checkable directly in the Privacy UI tab on Adobe Experience Cloud.
Consent mapped to Adobe's own categories
Ketch's canonical purposes map directly onto Adobe's `collect`, `share`, and `preferences` consent signal structure.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that unified customer profiles carry real exposure when consent signals aren't mapped correctly to the platform's own enforcement mechanism.
Questions about the Adobe CDP integration
Related reading
Expert insights for teams connecting Adobe CDP
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Adobe CDP permissioning running end to end
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