Consent Orchestration
Syncs consent choices into AdRoll through the same workflow used for every other connected system.
Ketch and AdRoll
Keep retargeting audiences honest: remove someone from AdRoll entirely when they ask, and respect their consent choice while they're still in it.
About AdRoll
AdRoll runs retargeting and prospecting campaigns off pixel data collected as people move through a site, tied to identifiers like email. That pixel keeps collecting and matching data continuously, which means a deletion request against AdRoll isn't a one-time cleanup so much as an ongoing commitment: the person needs to actually come out of retargeting audiences, not just get removed once.
Ketch connects to AdRoll to handle both the consent side and the deletion side of that commitment.
Capabilities
How Ketch works with AdRoll
The Ketch AdRoll integration supports Consent Orchestration and Rights Orchestration (Right to Delete).
Rights Orchestration
Fulfills Right to Delete against AdRoll through the same workflow used for every other connected system. It depends on AdRoll's own pixel already being live on the site the integration is connected to, since the pixel is what Ketch uses to complete deletions.
With Ketch, teams can
- Fulfill Right to Delete requests against AdRoll's pixel-based data for a given email identifier
- Route AdRoll consent changes through the same Consent Orchestration workflow used for every other connected system
- Rely on identifier mapping (email) rather than manual coordination with whoever manages the AdRoll account
The gap
The problem this integration solves
A retargeting pixel doesn't stop collecting just because someone submitted a deletion request elsewhere. Left unconnected, that creates a gap:
01. Deletion requests processed in other systems have no path to reach AdRoll's own pixel-based matching
02. Without a live pixel connection, a deletion request against AdRoll can't be completed at all
03. Consent state and retargeting eligibility can drift out of sync the longer they're managed by two separate teams
Ketch resolves this by connecting the deletion request directly to the pixel infrastructure AdRoll depends on, so the request can actually be completed rather than routed to a manual process.
Why Ketch
Why teams choose Ketch for AdRoll privacy compliance
Permissioning infrastructure that governs AdRoll the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Tied to the mechanism AdRoll actually uses
The integration depends on and works through AdRoll's live pixel, rather than a workaround disconnected from how AdRoll actually tracks and matches people.
One workflow, not a separate process
AdRoll deletion and consent requests move through the same Data Subject Rights Automation and Consent Orchestration used for every other connected system.
Backed by enforcement precedent
The California Attorney General secured a $530,000 settlement with Sling TV after finding its opt-out mechanism added friction rather than honoring choices with minimal steps, a reminder that ad-tech and retargeting platforms carry real exposure when opt-outs aren't fully and promptly enforced.
Questions about the AdRoll integration
Related reading
Expert insights for teams connecting AdRoll
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See AdRoll permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect AdRoll yourself.
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