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Ketch and Antavo

Fulfill access and deletion requests against a loyalty program profile, covering the specific fields that make loyalty data personal in ways a standard contact record isn't.

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Antavo Integration Documentation
Antavo

About Antavo

Antavo builds enterprise loyalty programs designed to change customer behavior and build brand affinity, which means loyalty profiles hold more than contact information: opt-in timestamps, birth dates for age-relevant rewards, language preference, and other program-specific fields that most CRM records don't need. Since Antavo positions itself as a comprehensive loyalty platform, a rights request against it needs to reach that full profile.

Ketch connects to Antavo to fulfill exactly that.

Capabilities

How Ketch works with Antavo

The Ketch Antavo integration covers Rights Orchestration: Right to Access and Right to Delete.

Rights Orchestration

Right to Access retrieves the profile information associated with a customer, including loyalty-specific fields like opt-in timestamp, birth date, and language preference, alongside standard contact fields. Right to Delete removes the customer's data from Antavo entirely.

With Ketch, teams can

  • Fulfill Right to Access and Right to Delete requests against Antavo loyalty profiles through the same workflow used for every other connected system
  • Retrieve loyalty-specific data (opt-in status, birth date, language preference) alongside standard contact fields in one access request
  • Match requests using email address as the identifier

The gap

The problem this integration solves

A loyalty platform holds data specific to how a rewards program actually works, and a rights request needs to reach that, not just contact fields:

01. An access request that only returns name and email misses loyalty-specific fields like opt-in status and birth date that are also part of a person's profile

02. Manually compiling loyalty profile data for a single request doesn't scale to real request volume

03. Loyalty programs are sometimes deprioritized in a privacy program focused on core CRM systems, even though they collect real personal data

Ketch resolves the first two by retrieving the complete loyalty profile in one access request, and addresses the third by treating loyalty platforms with the same rigor as any other personal data source.

Why Ketch

Why teams choose Ketch for Antavo privacy compliance

Permissioning infrastructure that governs Antavo the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

  • Covers loyalty-specific fields, not just contact data

    Opt-in status, birth date, language preference, and other program-specific fields come back as part of a complete access request.

  • One rights workflow, not a manual process

    Antavo requests move through the same Data Subject Rights Automation used for every other connected system.

  • Backed by enforcement precedent

    The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that loyalty platforms holding detailed behavioral and personal data carry real exposure when rights requests aren't fulfilled completely.

Questions about the Antavo integration

Related reading

Expert insights for teams connecting Antavo

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