Ketch and Appcues

Fulfill access and deletion requests against onboarding and feature-adoption data, with a realistic deletion timeline stated upfront.

Appcues

About Appcues

Appcues guides new users through product tours and feature adoption, tracking events and behavioral data (like A/B test group assignment) as part of that onboarding experience. Deletion against Appcues isn't instant: a request schedules a delete DSR that Appcues itself carries out within 30 days, a real timeline worth knowing rather than assuming immediate completion.

Ketch connects to Appcues to fulfill both access and deletion requests accurately.

Capabilities

How Ketch works with Appcues

The Ketch Appcues integration covers Rights Orchestration: Right to Deletion and Right to Access.

Rights Orchestration

Right to Access retrieves profile information and the user's most recent events, including behavioral fields like A/B test group assignment. Right to Delete schedules a delete DSR in Appcues, which is carried out within 30 days rather than immediately.

With Ketch, teams can

  • Fulfill Right to Access and Right to Deletion requests against Appcues profile and event data through the same workflow used for every other connected system
  • Retrieve onboarding-specific behavioral fields alongside standard profile data
  • Know upfront that deletion takes up to 30 days to complete, rather than assuming it's instant

The gap

The problem this integration solves

Onboarding and product adoption data accumulates continuously, and Appcues's own deletion timeline needs to be understood accurately:

01. Assuming deletion is instant, when Appcues actually schedules it for completion within 30 days, risks a mismatched answer if asked whether a request has been completed

02. An access request that only returns basic profile fields misses onboarding-specific behavioral data that's also part of what Appcues holds

03. Manually locating and removing a specific person's onboarding data doesn't scale to real request volume

Ketch resolves the first by stating the real 30-day deletion window plainly, and the second and third by retrieving complete profile and event data through a structured, repeatable workflow.

Why Ketch

Why teams choose Ketch for Appcues privacy compliance

Permissioning infrastructure that governs Appcues the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

  • Honest about deletion timing

    The real 30-day completion window is stated plainly, rather than assumed to be instant.

  • Covers onboarding-specific data

    Behavioral fields like A/B test group assignment come back alongside standard profile information.

  • Backed by enforcement precedent

    The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that onboarding and product adoption platforms carry real exposure when deletion timing isn't understood and communicated accurately.

Questions about the Appcues integration

Integrations

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