Consent Orchestration
Syncs consent choices into Attentive through the same workflow used for every other connected system.
Ketch and Attentive
Fulfill access and deletion requests and keep consent synced for an SMS-first platform, where consent carries real, distinct legal weight.
About Attentive
Attentive positions itself as the leader in conversational commerce, built SMS-first rather than email-first. SMS marketing consent is legally distinct from email consent in most jurisdictions, which means a rights and consent integration for a platform this SMS-centric needs to be built with that legal reality in mind, not adapted from an email-first assumption.
Ketch connects to Attentive to fulfill rights requests and keep consent current.
Capabilities
How Ketch works with Attentive
The Ketch Attentive integration covers Rights Orchestration (Right to Delete, Right to Access) and Consent Orchestration.
Rights Orchestration
Fulfills Right to Access and Right to Delete against Attentive through the same workflow used for every other connected system. The connection requires an API key generated from a custom app created in Attentive's own Marketplace, tied to a contact email with write permissions, along with a Sign-up Source ID identifying the specific growth channel the connection applies to.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against Attentive data through the same workflow used for every other connected system
- Sync consent choices to Attentive, respecting SMS's distinct legal basis from email marketing
- Connect through a custom app scoped with write permissions specifically for this integration
The gap
The problem this integration solves
An SMS-first platform carries consent obligations that don't map directly onto email-first assumptions, and a generic integration risks missing that:
01. Treating SMS consent identically to email consent misses a real legal distinction that exists in most jurisdictions
02. Manually locating and removing a specific person's data from a conversational commerce platform doesn't scale to real request volume
03. Connecting with overly broad account access, rather than a purpose-built custom app, creates unnecessary security exposure
Ketch resolves this by orchestrating SMS-specific consent accurately and by connecting through a custom app scoped to exactly the permissions this integration needs.
Why Ketch
Why teams choose Ketch for Attentive privacy compliance
Permissioning infrastructure that governs Attentive the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Built for SMS-first consent, not adapted from email
Consent orchestration respects the distinct legal basis SMS marketing carries in most jurisdictions.
Scoped custom app access
Connection uses a purpose-built Attentive app with write permissions, not broad account-level credentials.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that conversational commerce platforms carry real exposure when consent isn't tracked accurately for the channel it actually governs.
Questions about the Attentive integration
Related reading
Expert insights for teams connecting Attentive
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Attentive permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Attentive yourself.
Get Started Free
Get started in less than 5 min