Ketch and BigCommerce

Gate BigCommerce's own native third-party integrations behind real consent, using the same data layer BigCommerce itself built for exactly this purpose.

Big Commerce

About BigCommerce

BigCommerce runs online and mobile storefronts with native integrations to third-party tools like Meta Pixel, each configured through BigCommerce's own Script Manager. Those native integrations already listen for specific consent categories; a Meta Pixel integration, for instance, listens for behavioral advertising consent before it fires. That only works correctly if something is actually setting that consent state accurately in the first place.

Ketch connects to BigCommerce to be that source.

Capabilities

How Ketch works with BigCommerce

The Ketch BigCommerce integration covers Consent Orchestration, Tag Orchestration, and Rights Orchestration (Right to Deletion, Right to Access).

Consent Orchestration

Syncs consent choices into BigCommerce through the same workflow used for every other connected system.

Rights Orchestration

Fulfills Right to Access and Right to Delete against BigCommerce through the same workflow used for every other connected system.

Tag Orchestration

Controls downstream tag behavior in BigCommerce based on consent state.

With Ketch, teams can

  • Set consent state through BigCommerce's own Big Open Data Layer, so native third-party integrations fire based on real, current consent
  • Fulfill Right to Access and Right to Delete requests against BigCommerce store data through the same workflow used for every other connected system
  • Rely on BigCommerce's existing Script Manager mapping rather than reconfiguring third-party script behavior separately

The gap

The problem this integration solves

BigCommerce's native integrations already have consent-awareness built in, but that awareness depends entirely on receiving accurate consent state:

01. A native third-party integration that listens for a consent category but never receives an accurate signal will either fire when it shouldn't or stay silent when it's actually permitted

02. Building a separate consent mechanism outside BigCommerce's own data layer risks conflicting with, rather than complementing, integrations BigCommerce already supports

03. Rights requests against store data still need to be fulfilled through a real, repeatable process rather than a manual export

Ketch resolves the first two by working directly through BigCommerce's own Big Open Data Layer, and the third through standard Rights Orchestration.

Why Ketch

Why teams choose Ketch for BigCommerce privacy compliance

Permissioning infrastructure that governs BigCommerce the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

  • Works through BigCommerce's own consent mechanism, not around it

    Consent state feeds the Big Open Data Layer BigCommerce itself built for gating third-party scripts, keeping native integrations like Meta Pixel behaving as BigCommerce intends.

  • Rights and consent together

    Both capabilities move through the same connected workflows used across every other Ketch integration.

  • Backed by enforcement precedent

    The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that native ecommerce-to-ad-tech integrations carry real exposure when the consent signal feeding them isn't accurate.

Questions about the BigCommerce integration

Integrations

Pre-built APIs with 1,000+ systems, apps, and models

Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.

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See BigCommerce permissioning running end to end

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