Put consent changes directly on the customer timeline Bloomreach already uses for everything else, so segmentation and suppression logic can act on it natively.
Bloomreach
Bloomreach Engagement (formerly Exponea) unifies customer profiles and orchestrates cross-channel campaigns as part of Bloomreach's broader AI-driven digital experience platform. Because Bloomreach organizes around a customer timeline of events, consent enforcement fits naturally as another kind of event on that timeline, one Bloomreach's own segmentation and suppression logic can read directly.
Ketch connects to Bloomreach to fire exactly that event.
Capabilities
The Ketch Bloomreach integration covers Consent Orchestration and Rights Orchestration (Right to Deletion, Right to Access).
Fires a structured `consent` event onto the customer's Bloomreach profile whenever a supported purpose's consent status changes, carrying an `action` field (`accept` or `reject`), the purpose code as `category`, and a `message` field set to "Ketch" for clear attribution.
Right to Deletion anonymizes the customer record, replacing personal identifiers with pseudonymous values, an action that cannot be undone. Right to Access exports the customer's stored profile attributes and event history from Bloomreach.
With Ketch, teams can
The gap
A timeline-based CDP needs consent to actually appear as an event on that timeline to be useful for downstream logic, not exist somewhere else entirely:
Why Ketch
Permissioning infrastructure that governs Bloomreach the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Every consent change fires as a structured event with a clear "Ketch" attribution, usable directly in Bloomreach's own segmentation and suppression logic.
Right to Deletion is described as anonymization, matching Bloomreach's real mechanism, rather than implying outright record removal that isn't how the platform works.
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that unified customer engagement platforms carry real exposure when consent isn't represented accurately in the system driving campaign decisions.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Bloomreach yourself.
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