Consent Orchestration
Syncs consent choices into Branch through the same workflow used for every other connected system.
Ketch and Branch
Fulfill access and deletion requests against cross-device attribution data, matched through an identifier that's managed automatically.
About Branch
Branch unifies user experience and attribution across devices, platforms, and channels, which means a person's data can be tied to their activity across multiple touchpoints rather than a single, isolated event. Reaching that unified attribution data for a rights request needs an identifier that actually spans those touchpoints.
Ketch connects to Branch to fulfill both access and deletion requests against that data.
Capabilities
How Ketch works with Branch
The Ketch Branch integration covers Rights Orchestration (Right to Delete, Right to Access) and Consent Orchestration.
Rights Orchestration
Fulfills Right to Access and Right to Delete against Branch through the same workflow used for every other connected system. Connection uses an Access Token, App ID, and Branch Key, all found under Branch's own Account Settings. Identifier mapping uses the Branch Browser ID, a managed identifier requiring no manual configuration.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against Branch attribution data through the same workflow used for every other connected system
- Orchestrate consent for Branch alongside every other connected system
- Skip manual identifier configuration, since the Branch Browser ID is managed automatically
The gap
The problem this integration solves
A cross-device attribution platform ties data to a person across multiple touchpoints, and a rights request needs a reliable way to reach all of it:
01. Manually locating and removing a specific person's attribution data across devices and channels doesn't scale to real request volume
02. An identifier that requires manual setup adds friction and risk of misconfiguration
03. Consent choices that don't reach Branch leave attribution tracking running independent of what a person actually agreed to
Ketch resolves this by giving Branch a structured rights and consent workflow, using a managed identifier that removes manual configuration risk.
Why Ketch
Why teams choose Ketch for Branch privacy compliance
Permissioning infrastructure that governs Branch the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Managed identifier, no manual setup
The Branch Browser ID requires no configuration action, reducing setup risk.
One workflow for rights and consent
Branch requests move through the same Data Subject Rights Automation and Consent Orchestration used for every other connected system.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that cross-device attribution platforms carry real exposure when consent and rights don't reach data spanning multiple touchpoints.
Questions about the Branch integration
Related reading
Expert insights for teams connecting Branch
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Branch permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Branch yourself.
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