Fulfill access and deletion requests against a unified customer profile, with an honest account of what CleverTap's own API can and can't do around consent.
CleverTap
CleverTap builds one unified profile per user and orchestrates messaging across push, email, SMS, WhatsApp, and in-app channels from that single profile. CleverTap doesn't expose a purpose-level consent API, which means genuine Consent Orchestration isn't possible here; channel-level opt-out through Preference Orchestration is the real mechanism available, and this integration is built around that reality rather than pretending otherwise.
Capabilities
The Ketch CleverTap integration covers Rights Orchestration (Right to Deletion, Right to Access) and Preference Orchestration. Deletion requires an Admin user's passcode specifically; a non-admin passcode won't work.
Right to Access retrieves a single unified profile matched by email, CleverTap Identity, or CleverTap Object ID. Right to Deletion permanently and irreversibly deletes the profile, processed asynchronously with a roughly 24-hour delay during which CleverTap's own dashboard shows a "marked for deletion" status.
Maps each Ketch subscription topic's contact method onto a CleverTap channel (email, phone, or WhatsApp), sending a Resubscribe or Unsubscribe signal to the matching identity. One real behavior worth knowing: CleverTap's Subscribe API operates at the channel level, so an Unsubscribe sets a do-not-disturb that stops communication for every profile sharing that same email or phone number, not just the specific profile that requested it.
With Ketch, teams can
The gap
CleverTap's own architecture creates real constraints that need to be understood accurately rather than assumed away:
Why Ketch
Permissioning infrastructure that governs CleverTap the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Consent Orchestration is stated plainly as unsupported, since CleverTap itself doesn't expose the API for it, rather than an overstated claim.
The roughly 24-hour asynchronous processing window and the Admin passcode requirement are both documented upfront.
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that customer engagement platforms carry real exposure when preference and deletion mechanics aren't understood and applied accurately.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect CleverTap yourself.
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