Reach a downstream analytics platform by fixing consent at the source, rather than adding a separate connection for every tool that eventually receives the same data.
Elevar
Elevar consolidates ecommerce data from multiple sources into custom reporting and automated workflows, which means it's a downstream consumer of data collected elsewhere, typically through Google Tag Manager or Shopify. Because Elevar sits downstream, the most reliable way to make sure its data reflects real consent choices is to enforce consent at the collection point itself, not to build a separate mechanism for Elevar specifically.
Ketch orchestrates consent to Elevar exactly that way.
Capabilities
The Ketch Elevar integration covers Consent Orchestration, and it works through however a site is already collecting data about its visitors.Beyond configuring the upstream collection method correctly, one additional step is required directly with Elevar: reaching out to Elevar's own support team to enable Consent Mode on the Elevar side, since that's a setting inside Elevar's platform rather than something Ketch configures remotely.
For sites using Google Tag Manager, consent orchestration follows Ketch's standard GTM integration setup. For sites on Shopify, it follows Ketch's Shopify pixel management setup; for stores on Shopify's Checkout Extensibility specifically, the Ketch Tag app embed and Checkout UI extension automatically publish consent-change events to Shopify's sandboxed custom pixels with no additional publisher script required.
With Ketch, teams can
The gap
A downstream analytics platform is only as accurate on consent as the data collection method feeding it, and treating every downstream tool as its own separate integration misses that:
Why Ketch
Permissioning infrastructure that governs Elevar the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Enforcing consent at the GTM or Shopify collection point means every downstream consumer, Elevar included, inherits accurate consent state.
Enabling Consent Mode directly with Elevar's support team is stated plainly as a separate, necessary action, not glossed over.
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that data flowing to downstream analytics and reporting tools carries the same consent obligations as data used directly for advertising.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Elevar yourself.
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