Ketch and Extend

Fulfill access and deletion requests against product and shipping protection data, connected to the specific store it applies to.

Extend

About Extend

Extend provides digitally native product and shipping protection for merchants and customers, which means a customer's protection plan data is tied to a specific store's transactions. A rights request against Extend needs to be scoped to the right store, not assumed to apply account-wide.

Ketch connects to Extend with that store-level scoping built in.

Capabilities

How Ketch works with Extend

The Ketch Extend integration covers Rights Orchestration: Right to Deletion and Right to Access.

Rights Orchestration

Fulfills Right to Access and Right to Delete against Extend through the same workflow used for every other connected system. Connection uses an API Key and Store ID, both found under Extend's own Settings, scoping the integration to a specific store.

With Ketch, teams can

  • Fulfill Right to Access and Right to Deletion requests against Extend protection plan data through the same workflow used for every other connected system
  • Match requests using email address as the identifier

The gap

The problem this integration solves

A protection plan platform tied to specific store transactions needs a rights process scoped correctly, not assumed to be account-wide:

01. Connecting without the correct Store ID risks either missing data or reaching beyond the intended scope

02. Manually locating and removing a specific customer's protection plan data doesn't scale to real request volume

03. Product protection platforms are sometimes deprioritized in privacy programs focused on core ecommerce systems, even though they hold real customer data

Ketch resolves the first two by scoping the connection to a specific store via Store ID, and addresses the third by treating Extend with the same rigor as any other connected system.

Why Ketch

Why teams choose Ketch for Extend privacy compliance

Permissioning infrastructure that governs Extend the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

  • One rights workflow, not a manual process

    Extend requests move through the same Data Subject Rights Automation used for every other connected system.

  • Backed by enforcement precedent

    The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that ecommerce-adjacent platforms carry real exposure when rights requests aren't fulfilled completely.

Questions about the Extend integration

Integrations

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See Extend permissioning running end to end

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