Consent Orchestration
Syncs consent choices into EZ Texting through the same workflow used for every other connected system.
Ketch and EZ Texting
Match consent and rights requests to the identifier that actually matters for text marketing: the phone number, not just an email address.
About EZ Texting
EZ Texting helps small and medium businesses run text marketing campaigns, and SMS carries its own separate legal basis for consent in most jurisdictions, distinct from email marketing consent. A rights or consent integration for a texting platform needs to be built around phone number as a real identifier, not treat it as a secondary field behind email.
Ketch connects to EZ Texting with both identifiers supported directly.
Capabilities
How Ketch works with EZ Texting
The Ketch EZ Texting integration covers Consent Orchestration and Rights Orchestration (Right to Delete, Right to Access).
Rights Orchestration
Fulfills Right to Access and Right to Delete against EZ Texting through the same workflow used for every other connected system. Identifier mapping supports both email address and phone number, so requests can be matched on whichever identifier is actually associated with a given contact in EZ Texting.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against EZ Texting contact data through the same workflow used for every other connected system
- Orchestrate consent for SMS marketing specifically, matched by phone number rather than assuming email is the primary identifier
- Connect using simple username and password credentials, without a more complex API token setup
The gap
The problem this integration solves
SMS marketing carries distinct legal requirements from email marketing in most jurisdictions, and a rights or consent tool built around email-first assumptions can miss that:
01. A rights request matched only on email misses contacts whose EZ Texting record is keyed primarily to a phone number
02. SMS consent is legally distinct from email consent in many jurisdictions, and treating them identically risks a real compliance gap
03. Manually reconciling text marketing data for a specific person doesn't scale to real request volume
Ketch resolves this by supporting both email and phone number as first-class identifiers for EZ Texting, matching how text marketing consent actually needs to be tracked.
Why Ketch
Why teams choose Ketch for EZ Texting privacy compliance
Permissioning infrastructure that governs EZ Texting the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Phone number as a real identifier, not an afterthought
Rights and consent requests can be matched by phone number directly, reflecting how SMS marketing consent actually works.
Simple setup
Connecting requires only EZ Texting username and password credentials, without a more involved API key process.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that text marketing platforms carry real exposure when consent isn't tracked accurately by the identifier that actually matters.
Questions about the EZ Texting integration
Related reading
Expert insights for teams connecting EZ Texting
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
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