Rights Orchestration
Right to Delete removes the data subject, matched on email or mobile advertiser ID, from every custom audience in Facebook Ads Manager.
Ketch and Facebook Ads
Remove someone from every custom audience they're in, and apply Facebook's own privacy mechanisms automatically the moment they opt out.
About Facebook Ads
Facebook Ads runs campaigns off custom audiences built from identifiers like email and mobile advertiser IDs. Meta itself has built specific technical mechanisms, GDPR cookie consent handling and the Limited Data Usage (LDU) feature, for advertisers to signal when someone hasn't consented to tracking. Using those mechanisms correctly, and removing someone from every audience they're already in, are two different jobs that both need to happen.
Ketch connects to Facebook Ads to handle both.
Capabilities
How Ketch works with Facebook Ads
The Ketch Facebook Ads integration supports Consent Orchestration and Rights Orchestration (Right to Delete).An advanced configuration goes further: on full installation, Ketch creates dedicated opt-out custom audiences (covering behavioral advertising and data broking) that can be excluded when running campaigns, adding someone the moment they opt out and removing them if they opt back in.
Consent Orchestration
Updates the Ketch tag to execute Facebook's own GDPR cookie consent and Limited Data Usage mechanisms for people who opt out; this consent path runs through the Ketch tag on web and doesn't extend to mobile app pixel calls.
With Ketch, teams can
- Remove a person from every Facebook custom audience they're in through a single deletion request
- Automatically trigger Facebook's own GDPR consent and Limited Data Usage handling when someone opts out, without a manual per-visitor process
- Maintain dedicated opt-out custom audiences that update in real time as people change their consent choices, ready to exclude from any campaign
- Connect Facebook's custom audience feature to a Business Manager account as part of setup, so deletion requests have somewhere to actually execute against
The gap
The problem this integration solves
Facebook Ads is built to run campaigns against audiences, not to reconcile which specific people should no longer be in any of them. That mismatch shows up consistently:
01. A deletion request has to reach every custom audience a person happens to be in, not just one list someone remembers to check
02. Facebook's own privacy mechanisms (GDPR consent handling, LDU) exist but have to be wired up correctly to actually respond to a real consent signal
03. Opt-out audiences that aren't actively used in campaign targeting don't protect anyone, no matter how well they're maintained on the back end
04. Custom audience deletion depends on Business Manager account setup that's easy to get wrong or skip
Ketch resolves this by handling the custom-audience deletion sweep directly and by wiring Facebook's own consent mechanisms to real-time consent signals, rather than leaving either as a manual, easy-to-miss step.
Why Ketch
Why teams choose Ketch for Facebook Ads privacy compliance
Permissioning infrastructure that governs Facebook Ads the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Uses Meta's own privacy mechanisms, not a workaround
Consent Orchestration triggers Facebook's own GDPR cookie consent and Limited Data Usage features directly, keeping the integration compatible with how Meta's systems already interpret consent.
Deletion that actually sweeps every audience
Right to Delete removes someone from every custom audience in the ad account, not a single list.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that custom audiences built for retargeting are exactly the kind of system regulators expect to see real opt-out enforcement against.
Questions about the Facebook Ads integration
Related reading
Expert insights for teams connecting Facebook Ads
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Facebook Ads permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Facebook Ads yourself.
Get Started Free
Get started in less than 5 min