Consent Orchestration
Syncs consent choices into FullStory through the same workflow used for every other connected system.
Ketch and FullStory
Fulfill access and deletion requests against genuinely detailed behavioral data, the kind session replay tools are built to capture.
About FullStory
FullStory reveals the real customer experience behind every data point, uncovering issues and conversion opportunities by capturing detailed session-level behavior. That level of detail is exactly why consent and rights fulfillment matter here more than for a typical analytics tool; session replay data can be far more granular than aggregate metrics.
Ketch connects to FullStory to fulfill both.
Capabilities
How Ketch works with FullStory
The Ketch FullStory integration covers Consent Orchestration and Rights Orchestration (Right to Delete, Right to Access).
Rights Orchestration
Fulfills Right to Access and Right to Delete against FullStory through the same workflow used for every other connected system. Connection uses an API Key generated with Admin permissions specifically, created through FullStory's own Settings.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against FullStory session and behavioral data through the same workflow used for every other connected system
- Sync consent choices to FullStory through the standard Consent Orchestration workflow
- Connect using an Admin-permissioned API key generated specifically for this integration
The gap
The problem this integration solves
Session replay tools capture genuinely detailed behavioral data, and consent and rights fulfillment need to reach that level of granularity:
01. A consent mechanism that treats session replay the same as lightweight page-view analytics understates the real sensitivity of what's being tracked
02. Manually locating and removing a specific person's session data doesn't scale to real request volume
03. An API key without the correct Admin permission level won't function for this integration
Ketch resolves this by giving FullStory a structured, repeatable consent and rights workflow, matching the real sensitivity of session-level behavioral data.
Why Ketch
Why teams choose Ketch for FullStory privacy compliance
Permissioning infrastructure that governs FullStory the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Matches the real sensitivity of session data
Consent and rights fulfillment apply to genuinely detailed behavioral capture, not treated as lightweight analytics.
Clear about the required permission level
The API key needs Admin permissions specifically, stated upfront rather than discovered as a connection failure.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that session replay and behavioral analytics tools carry real exposure when consent doesn't reach the actual granularity of what's being tracked.
Questions about the FullStory integration
Related reading
Expert insights for teams connecting FullStory
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See FullStory permissioning running end to end
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