Rights Orchestration
Right to Access retrieves engagement information tied to a profile, including stored references to calls, which can include links back to external systems like a CRM where the same conversation or contact is also tracked.
Ketch and Gong
Fulfill access and deletion requests against captured customer conversations, not just a contact record sitting beside them.
About Gong
Gong automatically captures and analyzes customer-facing conversations to deliver revenue intelligence at scale, which means a person's Gong data isn't a static profile; it's a record of calls and engagement tied back to real conversations, often cross-referenced with external systems like a CRM where those same interactions are also tracked.
Ketch connects to Gong to fulfill rights requests against that conversation-level data.
Capabilities
How Ketch works with Gong
The Ketch Gong integration covers Rights Orchestration: Right to Delete and Right to Access.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against Gong engagement and conversation data through the same workflow used for every other connected system
- Retrieve call references that cross-link back to external systems, not just isolated Gong records
- Match requests using the identifier configured for the Gong connection
The gap
The problem this integration solves
A revenue intelligence platform built around captured conversations holds data that's genuinely more sensitive than a typical CRM contact record:
01. An access request that only returns basic profile fields misses call and engagement references that are also part of what Gong holds on a person
02. Manually locating and removing a specific person's captured conversation data doesn't scale to real request volume
03. Conversation data cross-referenced with external systems like a CRM needs to be understood as part of a broader data footprint, not an isolated record
Ketch resolves this by retrieving engagement and call reference data as part of a complete access request, reflecting the real scope of what Gong holds.
Why Ketch
Why teams choose Ketch for Gong privacy compliance
Permissioning infrastructure that governs Gong the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Reaches conversation data, not just a profile
Access requests return call and engagement references, including cross-links to external systems.
One rights workflow, not a manual process
Gong requests move through the same Data Subject Rights Automation used for every other connected system.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that platforms capturing detailed customer conversations carry real exposure when rights requests aren't fulfilled completely.
Questions about the Gong integration
Related reading
Expert insights for teams connecting Gong
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
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