Ketch and Google Analytics
Automate deletion requests against the data Google Analytics holds on a person, without manual export or a support ticket to your analytics team.
About Google Analytics
Google Analytics collects data from websites and apps to build reporting on how people use a product: page views, events, device details, and session activity, tied to identifiers like a user ID or the Google Analytics client ID. Because that data can be linked back to a specific person, it falls within the scope of the access and deletion rights granted under GDPR, CCPA/CPRA, and other privacy laws, even though Google Analytics itself was built for reporting, not for responding to individual rights requests.
Ketch resolves this with a dedicated Rights Orchestration integration for Google Analytics, connected through Ketch Data Mapping and run through the same workflows used across every other connected system.
Capabilities
How Ketch works with Google Analytics
The Ketch Google Analytics integration handles Right to Delete: when a data subject request reaches the deletion stage, Ketch submits the deletion directly to Google Analytics, matched to that person using their Google Analytics user ID (a custom identifier you've already configured in GA) and their client ID (the Google Analytics cookie, which Ketch manages automatically without extra setup).Consent for Google Analytics itself is handled separately, and deliberately so: Ketch's Google Consent Mode integration covers sites that call `gtag` directly, its Google Tag Manager integration covers GA implemented through GTM, and sites running both get both. Keeping rights and consent as distinct, purpose-built integrations means each one can be authenticated, scoped, and validated against exactly what it's responsible for, rather than one integration trying to do both jobs at once.
With Ketch, teams can
- Route Google Analytics deletion requests through the same Data Subject Rights Automation workflow used for every other connected system, instead of a manual export or a ticket to the analytics team
- Add Google Analytics as a discovered, connected system inside Ketch Data Mapping rather than tracking it in a spreadsheet
- Match rights requests to the correct Google Analytics record using the identifiers Google Analytics itself relies on, not a workaround
- Pair Right to Delete for Google Analytics with the appropriate consent integration (Google Consent Mode, Google Tag Manager, or both) for a complete rights-and-consent posture on the same tag
- Confirm that Google Analytics enforcement behaves as expected through built-in validation, rather than taking it on faith
The gap
The problem this integration solves
Google Analytics is built to report on traffic at scale, not to answer "does this person's data exist here, and can we delete it." That mismatch shows up in a few consistent ways:
02. Right to Access has real technical limits inside Google's own product: it works with Universal Analytics, not with GA4, which is easy to miss if a request is fulfilled the same way every time regardless of which version is running
03. Consent and rights are easy to conflate, and treating them as one integration risks leaving a gap in either enforcement or deletion
04. Analytics deletion requires admin-level access in Google Analytics, which is often outside a privacy team's day-to-day permissions
Ketch resolves this by giving privacy teams a purpose-built rights path into Google Analytics, documented and repeatable, instead of leaving deletion as a manual favor from whoever holds Analytics admin access.
Why Ketch
Why teams choose Ketch for Google Analytics privacy compliance
Permissioning infrastructure that governs Google Analytics the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Built for what Google Analytics actually is
Ketch fulfills deletion requests using the identifiers Google Analytics already uses to recognize a person, and accounts for real product limits like the GA4 access restriction, rather than treating every analytics platform as identical.
One rights workflow, not a side process
Google Analytics deletion runs through the same Data Subject Rights Automation and Data Mapping workflows used for every other connected system, so privacy teams manage it centrally instead of chasing down whoever has Analytics admin access.
Backed by enforcement precedent
Regulators have already penalized companies over exactly this category of gap. The California Privacy Protection Agency fined Honda $632,000 over asymmetrical opt-out processes and improperly configured data sharing with ad-tech partners, a reminder that analytics and ad-tech systems are squarely in scope when a privacy program has blind spots.
Questions about the Google Analytics integration
Related reading
Expert insights for teams connecting Google Analytics
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