Ketch and Google Marketing
Meet Google's consent requirements out of the box, without building a compliant banner from scratch.
About Google Marketing
Google requires that any banner used to gather consent for advertising personalization and measurement include specific elements: an explanation that data is collected to personalize and measure advertising, a link to Google's privacy policy, and a genuine affirmative consent option. Getting this wrong doesn't just create a compliance gap; it can also mean Google Consent Mode doesn't behave the way an organization expects, since Consent Mode reads the actual consent signal a banner produces.
Ketch provides a pre-built banner template that satisfies these requirements directly, recommended for any organization enabling Consent Mode without a separate TCF (Transparency and Consent Framework) implementation.
Capabilities
How Ketch works with Google Marketing
Ketch's out-of-the-box template includes all three elements Google requires: the advertising personalization and measurement disclosure, a link to Google's privacy policy, and an affirmative consent option. The template is fully customizable inside Ketch, under Consent & Rights → Properties → Themes, where hundreds of attributes across banners, modals, and preference centers can be adjusted without needing to rebuild the compliance logic underneath.For organizations that need the banner to appear only in certain regions (rather than globally) while running Google Consent Mode with a global default-deny setting, Ketch's jurisdiction settings can be configured to automatically grant consent for visitors outside the banner's display region, so measurement isn't turned off entirely for people who never see a banner in the first place.
With Ketch, teams can
- Deploy a Google-compliant consent banner without building the disclosure language, privacy policy link, and consent mechanism from scratch
- Customize the banner's look and feel extensively while keeping the underlying compliance elements intact
- Configure jurisdiction settings so visitors outside a banner's display region don't lose measurement entirely under a global default-deny Consent Mode setup
- Get dedicated support for Consent Mode or TCF signal issues directly from Ketch, rather than needing to escalate through Google
The gap
The problem this integration solves
Google's consent requirements are specific, and a banner that's slightly off can create real Consent Mode problems, not just a policy gap:
02. A misconfigured Consent Mode setup can silently turn off measurement for entire visitor populations, especially under a global default-deny configuration paired with a regionally restricted banner
03. When Consent Mode or TCF signals go missing on Google tags, most teams don't know whether the problem is on their side, Ketch's side, or Google's, and end up going in circles trying to find the right support channel
Ketch resolves this by providing a template built to Google's actual requirements out of the box, and by taking ownership of Consent Mode and TCF troubleshooting directly rather than routing teams to Google.
Why Ketch
Why teams choose Ketch for Google Marketing compliance
Permissioning infrastructure that governs Google Marketing the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Meets Google's requirements without a custom build
The template ships with the disclosure, privacy policy link, and consent mechanism Google requires, already in place.
Customizable without touching the compliance logic
Hundreds of visual attributes across banners, modals, and preference centers can be adjusted without risk of breaking the underlying consent mechanism.
A single point of contact for Consent Mode issues
Ketch's implementation doesn't require additional code beyond the Website Smart Tag, and Ketch support commits to a technical response within one business day, rather than sending teams to troubleshoot with Google directly.
Questions about the Google Marketing integration
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Integrations
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