Consent Orchestration
Syncs consent choices into Heap through the same workflow used for every other connected system.
Ketch and Heap
Enforce consent and fulfill deletion requests through a deletion mechanism Heap itself built specifically for privacy requests.
About Heap
Heap collects engagement and activity data across a website to surface friction points in the customer journey through funnels and analysis. Heap's own product includes a dedicated Privacy & Security section with a "Delete End-User Data" feature built specifically for privacy requests like this one, rather than requiring a workaround through general-purpose APIs.
Ketch connects to Heap through that purpose-built mechanism.
Capabilities
How Ketch works with Heap
The Ketch Heap integration covers Consent Orchestration and Rights Orchestration (Right to Delete).
Rights Orchestration
Fulfills Right to Delete against Heap through the same workflow used for every other connected system. Connection uses an App ID and API Key, both generated through Heap's own Privacy & Security settings, specifically under the Delete End-User Data section.
With Ketch, teams can
- Orchestrate consent for Heap through the standard Consent Orchestration workflow
- Fulfill Right to Delete requests through Heap's own dedicated deletion API, purpose-built for this exact use case
- Connect using credentials generated specifically for privacy requests, not a general-purpose API key
The gap
The problem this integration solves
Engagement analytics platforms need consent enforcement and deletion that reaches the granular activity data they're built to collect:
01. A generic API connection, rather than Heap's own purpose-built deletion mechanism, risks a less reliable or less complete deletion
02. Manually locating and removing a specific person's engagement data doesn't scale to real request volume
03. Consent choices that don't reach Heap leave a gap between what a person agreed to and what activity tracking continues to collect
Ketch resolves this by connecting through Heap's own dedicated Delete End-User Data mechanism, built by Heap specifically for this purpose.
Why Ketch
Why teams choose Ketch for Heap privacy compliance
Permissioning infrastructure that governs Heap the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Uses Heap's own purpose-built deletion mechanism
Rather than a generic workaround, deletion runs through the API Heap itself built for privacy requests.
One workflow for consent and deletion
Heap requests move through the same Consent Orchestration and Data Subject Rights Automation used for every other connected system.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that engagement analytics platforms carry real exposure when consent doesn't reach the granular activity data they collect.
Questions about the Heap integration
Related reading
Expert insights for teams connecting Heap
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Heap permissioning running end to end
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