Preference Orchestration
Syncs subscription preferences into Hightouch through the same workflow used for every other connected system.
Ketch and Hightouch
Get privacy events into a warehouse-native CDP, so every destination Hightouch syncs to reflects real consent and preference state.
Hightouch
About Hightouch
Hightouch is a composable CDP, meaning it doesn't hold its own separate customer database; it works directly with an organization's existing data warehouse and syncs that data out to whatever destinations are connected. That architecture means privacy signals only reach Hightouch's downstream destinations if they actually land in the warehouse (or an equivalent event stream) Hightouch is already syncing from.
Ketch connects to Hightouch through a webhook-based event source to make that happen.
Capabilities
How Ketch works with Hightouch
The Ketch Hightouch integration supports Consent Orchestration, Rights Orchestration, and Preference Orchestration, delivered through Hightouch's Inbound Webhook mechanism.This integration requires Ketch's Developer Extensions SKU, since webhook capability is part of that package rather than the base platform.
Consent Orchestration
Syncs consent choices into Hightouch through the same workflow used for every other connected system.
Rights Orchestration
Fulfills data subject rights requests against Hightouch through the same workflow used for every other connected system.A Hightouch event source is created as a webhook endpoint; once configured, Ketch sends event data to that endpoint, and Hightouch extracts, transforms, and loads it into Hightouch Events, ready to sync into the warehouse or stream to any of Hightouch's real-time destinations.
With Ketch, teams can
- Stream consent, rights, and preference events from Ketch into Hightouch as structured event data, rather than a manual export
- Let those events flow into whichever destinations Hightouch already syncs to, since they become part of Hightouch's own event pipeline
- Cover all three orchestration types (consent, rights, preference) through one webhook connection
The gap
The problem this integration solves
A composable CDP's biggest strength, working directly with a warehouse instead of holding its own data, is also where privacy signals can get lost if there's no path for them to actually arrive:
01. Consent and preference changes captured in Ketch have no effect on Hightouch's synced destinations unless they reach the warehouse or event stream Hightouch reads from
02. Building a custom webhook receiver from scratch for privacy events is real engineering work most teams don't want to repeat for every CDP
03. A composable, warehouse-native architecture means there's no single vendor UI where "consent status" lives by default; it has to be deliberately piped in
Ketch resolves this with a documented, webhook-based event source specifically built for this purpose, so privacy events become ordinary Hightouch event data rather than a separate system to maintain.
Why Ketch
Why teams choose Ketch for Hightouch privacy compliance
Permissioning infrastructure that governs Hightouch the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Built for a composable, warehouse-native architecture
Rather than assuming a CDP holds its own customer database, this integration works the way Hightouch actually works: by feeding its event pipeline directly.
One connection, three orchestration types
Consent, rights, and preference events all flow through the same webhook mechanism.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that any platform syncing customer data out to multiple destinations needs consent to travel with that data, not stay behind.
Questions about the Hightouch integration
Related reading
Expert insights for teams connecting Hightouch
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Hightouch permissioning running end to end
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