Rights Orchestration
Handles Right to Access, returning the information HubSpot holds on a contact, and Right to Delete, which removes the contact record itself.
Ketch and HubSpot
Govern consent, subscription preferences, and data subject rights for HubSpot from one connected system, instead of managing each separately.
About HubSpot
HubSpot sits at the center of how many organizations collect and use personal data: marketing forms capture emails, sales teams enrich contact records, and automated workflows update subscription and engagement data continuously. Because HubSpot holds some of the most complete, most frequently updated personal data in an organization, privacy requests involving it rarely touch just one record. They touch consent state, subscription preferences, and contact data at once.
Ketch connects to HubSpot across all three of those surfaces, replacing HubSpot's own default consent tooling with orchestration that runs through the rest of a privacy program.
Capabilities
How Ketch works with HubSpot
The Ketch HubSpot integration covers three capabilities.Deploying Ketch on HubSpot also means turning off HubSpot's own default consent banner and GDPR tooling first, so Ketch becomes the single source of truth for consent instead of the two systems working against each other.
Consent and Tag Orchestration
Sets consent state across HubSpot's own tracking and any third-party scripts running through it, and enforces an opt-out by placing HubSpot's own do-not-track signal in the visitor's browser so HubSpot's tracking code stops sending data for that person.
Preference Orchestration
Manages the subscription types configured in HubSpot, so a person's marketing and communication preferences stay in sync with the choices they've actually made.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against HubSpot contact data through the same workflow used for every other connected system
- Set consent state across HubSpot's tracking and any third-party scripts it fires, enforced through HubSpot's own opt-out signal
- Manage subscription and communication preferences for HubSpot contacts as part of a governed Preference Orchestration setup, including global unsubscribe across every subscription type
- Treat HubSpot as one governed system spanning marketing, sales, and service data, instead of a patchwork of exceptions
- Confirm consent and preference changes are actually reflected in HubSpot through built-in validation steps, rather than assuming the sync worked
The gap
The problem this integration solves
HubSpot is built to run marketing, sales, and service programs, not to reconcile a person's consent status, subscription preferences, and contact record every time a privacy request comes in. Teams running HubSpot at scale run into a consistent set of gaps:
01. HubSpot's own consent tooling and a separate CMP can easily end up contradicting each other if both are left active
02. Subscription preferences live separately from contact records, so a deletion request can remove a contact without resolving what happens to their subscriptions, a limitation of how HubSpot's own deletion API works
03. Global unsubscribe and per-topic subscription preferences follow different rules, which is easy to get wrong without a structured workflow
04. Privacy decisions for HubSpot often end up owned informally by whoever has admin access, rather than by the privacy or legal team responsible for the request
Ketch resolves this by making HubSpot part of one coordinated privacy program across consent, preferences, and rights, rather than three disconnected settings pages.
Why Ketch
Why teams choose Ketch for HubSpot privacy compliance
Permissioning infrastructure that governs HubSpot the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Covers HubSpot completely, not just one surface
Ketch governs consent, subscription preferences, and data subject rights for HubSpot in a single integration, instead of requiring three separate point solutions or manual processes.
Centralized control for privacy and legal teams
Consent, preference, and rights decisions for HubSpot run through Ketch's own workflows, rather than being split across HubSpot admin settings that marketing or sales teams control day to day.
Backed by enforcement precedent
Healthline Media was fined $1.55 million by the California Attorney General for sharing sensitive data with advertisers without valid consent, a reminder that marketing and CRM platforms like HubSpot, where consent and data sharing decisions are made constantly, carry real regulatory exposure when they aren't governed consistently.
Questions about the HubSpot integration
Related reading
Expert insights for teams connecting HubSpot
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