Preference Orchestration
Syncs subscription preferences into Inflection through the same workflow used for every other connected system.
Ketch and Inflection
Sync consent and preference changes into Inflection as they happen, mapped to fields built specifically for the purposes and topics that matter to your program.
Inflection
About Inflection
Inflection processes inbound data through webhooks rather than a standard API connection, which means bringing consent and preference state into it means setting up custom fields ahead of time, one for each purpose or subscription topic that needs to be tracked there.
Ketch connects to Inflection through exactly that kind of webhook.
Capabilities
How Ketch works with Inflection
The Ketch Inflection integration covers Consent Orchestration and Preference Orchestration, delivered through Inflection's Inbound Webhook mechanism.This integration requires Ketch's Developer Extensions SKU, since webhook capability is part of that package rather than the base platform.
Consent Orchestration
Syncs consent choices into Inflection through the same workflow used for every other connected system. Setup starts on the Inflection side: custom fields are created for each Ketch purpose and subscription topic, of type string, and a new Inbound Webhook is configured with no authentication and the "Create new contact" option unchecked, since the webhook is meant to update existing records, not create new ones. On the Ketch side, submission field label names are then mapped to the corresponding Inflection fields.
With Ketch, teams can
- Sync consent and preference changes into Inflection as structured field updates, matched to purposes and topics defined ahead of time
- Update existing Inflection records rather than accidentally creating duplicate contacts
- Validate the setup end to end by changing consent or preferences in Ketch and confirming the corresponding Inflection fields update
The gap
The problem this integration solves
A webhook-based platform requires deliberate field setup before consent data has anywhere to land, and getting that setup wrong creates real risk:
01. Without custom fields created ahead of time for each purpose and topic, there's nowhere for Ketch's consent and preference events to actually write to in Inflection
02. A webhook configured to create new contacts, rather than update existing ones, risks duplicating records instead of updating the right one
03. Manually keeping Inflection fields in sync with consent changes doesn't scale
Ketch resolves this by documenting the exact field-and-webhook setup needed, including the specific "no new contact" configuration that keeps updates targeted at existing records.
Why Ketch
Why teams choose Ketch for Inflection privacy compliance
Permissioning infrastructure that governs Inflection the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Built around Inflection's actual data model
Custom fields matched to specific purposes and topics, rather than a generic sync that doesn't fit how Inflection organizes data.
Updates existing records, not duplicates
The documented webhook configuration explicitly avoids creating new contacts on every consent change.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that any platform receiving consent-driven data needs that data to actually land correctly, not just get sent.
Questions about the Inflection integration
Related reading
Expert insights for teams connecting Inflection
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
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