Choose between removing existing data and genuinely stopping future tracking, since Iterable's own platform treats those as two different things.
Iterable powers cross-channel customer experiences across the entire customer journey, and its platform draws a real distinction between deleting data that already exists and preventing new data from being tracked going forward. A privacy program that only ever deletes existing data can still end up with new tracking data accumulating for someone who explicitly asked to be forgotten.
Ketch connects to Iterable supporting both flows, not just one.
Capabilities
The Ketch Iterable integration covers Consent Orchestration, Rights Orchestration (Right to Deletion, Right to Access), and Preference Orchestration.
Right to Access returns any information associated with a customer. Supports both a standard deletion flow, which removes a user's existing data, and a separate "forget" flow, which deletes data and also prevents future tracking, a genuine right-to-be-forgotten implementation rather than a one-time cleanup.
Supports three distinct subscription control types: Message Channel, Message Type, and Email List, with most Iterable instances using Message Channel and Message Type as the primary mechanisms.
Adds someone to a static opt-out list usable as a suppression audience in campaigns, and a global "Unsubscribe from All" can be configured to apply across a specific, comma-separated list of Iterable channel IDs.
With Ketch, teams can
The gap
A platform spanning the full customer journey needs both real deletion and a genuine way to stop future tracking, and treating them as the same thing misses a real distinction:
Why Ketch
Permissioning infrastructure that governs Iterable the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Iterable's own distinction between removing existing data and preventing future tracking is fully supported, not collapsed into one action.
Message Channel, Message Type, and Email List are all supported, matching however a specific Iterable instance is actually set up.
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that cross-channel marketing platforms carry real exposure when a "forget" request doesn't actually stop future tracking.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Iterable yourself.
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