Rights Orchestration
Right to Access retrieves inbox contact information. Right to Delete removes the inbox contact along with all conversations and conversation messages associated with them, not the contact record alone.
Ketch and MessageBird
Fulfill deletion requests that reach every conversation a person had, not just their contact record.
About MessageBird
MessageBird runs multi-channel customer engagement across WhatsApp, voice, live chat, and more, unified in a single inbox. That unification means a person's data isn't just their contact card; it's the full history of every conversation and message tied to them, which is exactly what a genuine deletion needs to reach.
Ketch connects to MessageBird to fulfill that deletion completely.
Capabilities
How Ketch works with MessageBird
The Ketch MessageBird integration covers Rights Orchestration: Right to Access and Right to Delete.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against MessageBird inbox data through the same workflow used for every other connected system
- Get a deletion that reaches every conversation and message tied to a contact, not just their contact card
- Match requests using an Access Key credential specific to this integration
The gap
The problem this integration solves
A unified multi-channel inbox holds conversation history that's easy to leave behind if deletion only targets the contact record:
01. Deleting a contact record without also removing associated conversations and messages leaves real personal data behind in exactly the place it's most detailed
02. Manually locating and removing conversation history across WhatsApp, voice, and chat channels for a specific person doesn't scale
Ketch resolves the first two by deleting the contact and their full conversation history together.
Why Ketch
Why teams choose Ketch for MessageBird privacy compliance
Permissioning infrastructure that governs MessageBird the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Deletion that reaches conversation history, not just the contact
Every conversation and message tied to a contact is removed as part of the same deletion action.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that multi-channel messaging platforms carry real exposure when conversation history isn't fully accounted for in a deletion request.
Questions about the MessageBird integration
Related reading
Expert insights for teams connecting MessageBird
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See MessageBird permissioning running end to end
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