Rights Orchestration
Fulfills Right to Delete by removing the data subject, matched on email or mobile advertiser ID, from every custom audience in Facebook Ads Manager.
Ketch and Meta Ads
Remove someone from every Meta custom audience they're in, and maintain a real-time opt-out audience without a manual export cycle.
Meta Ads
About Meta Ads
Meta Ads runs campaigns off custom audiences built from identifiers like email and mobile advertiser IDs. Because those audiences are Meta's core targeting mechanism, a deletion request or consent opt-out only means something if it actually results in removal from every audience a person happens to be in, not just the one someone remembers to check.
Ketch connects to Meta Ads through a dedicated system user and access token to handle both.
Capabilities
How Ketch works with Meta Ads
The Ketch Meta integration covers Consent Orchestration and Rights Orchestration (Right to Delete).The connection itself runs through a Meta system user with a non-expiring access token, generated inside a Meta Business Manager account and scoped with specific permissions, rather than a per-session login.
Consent Orchestration
Creates dedicated opt-out custom audiences on installation (covering behavioral advertising and data broking) that update automatically: someone is added the moment they opt out, and removed if they opt back in.
With Ketch, teams can
- Remove a person from every Meta custom audience they're in through a single deletion request
- Maintain real-time opt-out audiences that update automatically as consent choices change
- Connect through a stable, non-expiring system-user token rather than a session-based login that can lapse
The gap
The problem this integration solves
Meta Ads is built to run campaigns against audiences at scale, not to track which specific person should be pulled from every one of them. That mismatch creates a consistent set of gaps:
01. A deletion request has to reach every custom audience a person is in, not just one
02. Opt-out audiences that aren't actively maintained drift out of date the moment consent choices change and nobody updates the list
03. A connection built on a session login that can expire creates a silent failure risk: the integration stops working without an obvious signal that it has
Ketch resolves this by sweeping every custom audience on deletion, updating opt-out audiences automatically, and connecting through infrastructure (a system-user token) built not to lapse unexpectedly.
Why Ketch
Why teams choose Ketch for Meta Ads privacy compliance
Permissioning infrastructure that governs Meta Ads the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Deletion that actually sweeps every audience
Right to Delete removes someone from every custom audience in the ad account, not a single list.
Opt-out audiences that stay current automatically
No manual export-and-upload cycle; the audience updates the moment a consent choice changes.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that custom audiences built for retargeting are exactly the kind of system regulators expect to see real opt-out enforcement against.
Questions about the Meta Ads integration
Related reading
Expert insights for teams connecting Meta Ads
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Meta Ads permissioning running end to end
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