Enforce an opt-out that actively ends an in-progress session, not just blocks future tracking going forward.
Microsoft Clarity captures heatmaps, session recordings, and performance metrics to help site owners understand visitor behavior. Clarity's own architecture supports a genuine no-consent mode: limited tracking with no first-party or third-party cookies set, distinct from full tracking. Ketch's role is enforcing the switch between those two modes based on real consent choices, including actively interrupting a session already in progress.
Capabilities
The Ketch Microsoft Clarity integration covers Consent Orchestration.Specifically for an analytics opt-out, the enforcement is active rather than passive: Clarity deletes any existing cookie for the website, ends the current session, and restarts tracking in no-consent mode with no Clarity cookie used. That no-consent mode persists across future visits until the person actually provides consent, rather than resetting on the next page load.
When someone opts out of behavioral advertising or analytics, Ketch enables Clarity's no-consent mode: no first-party or third-party cookies are set, and tracking operates in a limited capacity rather than stopping entirely. When consent is granted, Clarity sets cookies and tracks across sessions normally.
With Ketch, teams can
The gap
A session recording tool needs an opt-out that actually stops an in-progress session, not just prevents future ones:
Why Ketch
Permissioning infrastructure that governs Microsoft Clarity the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
An analytics opt-out deletes the existing cookie and ends the current session immediately.
It stays active across future visits until consent is actually granted, rather than resetting.
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that session recording tools carry real exposure when opt-out doesn't actually stop an in-progress session.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Microsoft Clarity yourself.
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