Rights Orchestration
Right to Access retrieves the data subject's contact information, including custom field values and subscription status, not just standard contact fields.
Ketch and Oracle Eloqua
Fulfill access and deletion requests against a B2B marketing automation platform, reaching custom field data alongside standard contact information.
About Oracle Eloqua
Oracle Eloqua helps B2B marketers manage campaigns and lead generation at scale, which means contact records often carry custom field values tracking lead scoring, campaign engagement, and other B2B-specific data beyond basic contact fields. A rights request against Eloqua needs to reach that custom data, not just name and email.
Ketch connects to Eloqua to fulfill exactly that.
Capabilities
How Ketch works with Oracle Eloqua
The Ketch Oracle Eloqua integration covers Rights Orchestration: Right to Deletion and Right to Access.
With Ketch, teams can
- Fulfill Right to Access and Right to Deletion requests against Eloqua contact data, including custom field values, through the same workflow used for every other connected system
- Match requests using email address as the identifier
- Cover B2B lead and campaign data that a generic contact-fields-only approach would miss
The gap
The problem this integration solves
A B2B marketing automation platform tracks more than basic contact information, and a rights request needs to reach that additional data:
01. An access request limited to standard contact fields misses custom field values tracking lead scoring, campaign engagement, or other B2B-specific data
02. Manually compiling contact and custom field data for a specific person doesn't scale to real request volume
03. B2B marketing platforms are sometimes deprioritized in privacy programs focused on B2C systems, even though they hold real personal data on business contacts
Ketch resolves the first two by retrieving custom field data alongside standard contact fields, and addresses the third by treating Eloqua with the same rigor as any other personal data source.
Why Ketch
Why teams choose Ketch for Oracle Eloqua privacy compliance
Permissioning infrastructure that governs Oracle Eloqua the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Covers custom field data, not just standard contacts
Lead scoring, campaign engagement, and other B2B-specific custom fields come back as part of a complete access request.
One rights workflow, not a manual process
Eloqua requests move through the same Data Subject Rights Automation used for every other connected system.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that B2B marketing platforms carry real exposure when rights requests aren't fulfilled completely.
Questions about the Oracle Eloqua integration
Related reading
Expert insights for teams connecting Oracle Eloqua
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
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