Consent Orchestration
Once connected, consent purposes configured in Ketch are set up to orchestrate directly to Rakuten Advertising, so a person's consent choice is reflected on the platform rather than staying siloed in Ketch alone.
Ketch and Rakuten Ads
Connect real consent choices directly to a performance marketing platform built to reach highly engaged audiences.
About Rakuten Ads
Rakuten Advertising runs performance-driven marketing across the full funnel, from awareness through activation, for some of the world's largest brands. That scale is exactly why consent has to reach the platform reliably: campaigns built on audiences that don't reflect current consent choices create exposure at volume, not just for one flagged case.
Ketch connects to Rakuten Ads to keep that alignment current.
Capabilities
How Ketch works with Rakuten Ads
The Ketch Rakuten Ads integration covers Consent Orchestration.
With Ketch, teams can
- Connect Ketch's consent purposes directly to Rakuten Advertising as part of the standard Orchestration setup
- Keep Rakuten campaign audiences aligned with current consent choices, without a manual sync process
The gap
The problem this integration solves
Performance marketing platforms operate at scale, and a consent gap that seems small on paper can affect a large number of people once it's running inside live campaigns:
01. Consent captured in one system has no effect unless it actually reaches the platforms running campaigns against that data
02. Manually keeping campaign audiences in sync with consent choices doesn't hold up at the volume performance marketing typically runs at
03. A platform this widely used across brand advertising is a natural point of exposure if consent enforcement isn't consistent
Ketch resolves this by connecting Rakuten Ads to the same Consent Orchestration setup used for every other connected system, so the sync happens as part of standard configuration rather than a separate manual process.
Why Ketch
Why teams choose Ketch for Rakuten Ads privacy compliance
Permissioning infrastructure that governs Rakuten Ads the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
One consent setup, not a separate process for each platform
Rakuten Ads connects through the same Orchestration → Consent configuration used across every other Ketch integration.
Built for scale
Performance marketing runs at real volume, and a consistent, automated consent connection matters more, not less, the bigger the audience being reached.
Backed by enforcement precedent
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that advertising platforms operating at scale carry real regulatory exposure when consent enforcement isn't consistent.
Questions about the Rakuten Ads integration
Related reading
Expert insights for teams connecting Rakuten Ads
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Rakuten Ads permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Rakuten Ads yourself.
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