Consent Orchestration
Works by automatically creating profile-level traits that categorize a user's consent choices, for example `ketch_analytics_optout`, `ketch_behavioral_advertising_optout`, and `ketch_data_broking_optout`.
Ketch and RudderStack
Make consent status a first-class trait on every RudderStack user profile, so excluding opted-out people from an activity doesn't require a separate system check.
About RudderStack
RudderStack is an open-source customer data platform built around data pipelines, collecting from every application and website and activating that data across a warehouse and downstream business tools. Because RudderStack organizes around user-level profiles and traits, the most useful way to represent consent there isn't a separate record somewhere else; it's a trait on the profile itself, usable anywhere RudderStack activity already references profile data.
Ketch connects to RudderStack to create exactly that.
Capabilities
How Ketch works with RudderStack
The Ketch RudderStack integration covers Rights Orchestration (Right to Delete), Consent Orchestration, and Preference Orchestration.A global unsubscribe sets the opt-out trait for every enabled subscription topic at once, rather than requiring each topic to be individually addressed.
Preference Orchestration
Creates per-subscription-topic traits like `ketch_weekly-marketing-newsletter_optout`. When someone opts out of a purpose or subscription topic (recorded via Permits), their choice updates the matching trait directly on their RudderStack profile, ready to use for excluding them from any downstream activity, like email marketing.
Rights Orchestration
Fulfills Right to Delete against RudderStack profiles through the same workflow used for every other connected system.
With Ketch, teams can
- Reference consent and preference status as ordinary profile traits inside RudderStack, usable in any activity or segment built there
- Apply a global unsubscribe that sets opt-out traits across every configured subscription topic in one action
- Fulfill Right to Delete requests through the same workflow used for every other connected system
- Layer this on top of Ketch's separate RudderStack tag management integration, if tag orchestration is also needed
The gap
The problem this integration solves
A CDP built around user traits and profiles doesn't automatically know which of those traits represent a real consent decision unless something puts that information there deliberately:
01. Consent state that lives outside RudderStack has no path to actually influence which users get included in a RudderStack-driven campaign or sync
02. Checking consent status through a separate lookup for every activity doesn't scale and introduces a real risk of someone forgetting the check
03. A global unsubscribe that only updates one subscription topic, rather than every enabled one, leaves gaps a person didn't intend to leave
Ketch resolves this by writing consent and preference state directly as profile traits, so it's available the same way any other RudderStack trait is, and by making a global unsubscribe genuinely comprehensive across every configured topic.
Why Ketch
Why teams choose Ketch for RudderStack privacy compliance
Permissioning infrastructure that governs RudderStack the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Consent becomes a native RudderStack trait, not a separate lookup
Opt-out status lives on the profile itself, usable directly in any activity or segment.
A global unsubscribe that's actually global
Setting every enabled subscription topic's opt-out trait in one action, rather than requiring topic-by-topic handling.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that data pipelines feeding multiple downstream tools need consent to travel with the data, not stay behind in a separate system.
Questions about the RudderStack integration
Related reading
Expert insights for teams connecting RudderStack
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See RudderStack permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect RudderStack yourself.
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