Set consent attributes on a customer retention profile, and trigger real tracking opt-out through Sailthru's own mechanism when analytics consent is declined.
Sailthru personalizes content and recommendations using machine learning across email and web, which means its profiles hold behavioral data alongside standard contact information. When someone opts out of analytics specifically, that needs to do more than set a flag; it needs to actually reduce the tracking Sailthru's own JavaScript performs.
Ketch connects to Sailthru to handle both the attribute-setting and the tracking-behavior side of that.
Capabilities
The Ketch Sailthru integration covers Consent Orchestration and Rights Orchestration (Right to Deletion, Right to Access).
Sets a custom consent attribute on the user's profile for each purpose, for example setting `analytics-opt-out` to true when someone declines analytics. When analytics is specifically declined, Ketch additionally sets the profile's status to `cookiesDoNotTrack`, which opts the person out of Sailthru's own online tracking; this additional step only takes effect when someone interacts with the Ketch banner and Sailthru's JavaScript is present on the page.
Right to Delete erases the user's profile along with associated records like purchase and pageview history, though this doesn't retroactively change data Sailthru has already aggregated into reports. Right to Access returns the person's information and list memberships.
With Ketch, teams can
The gap
A personalization platform built on behavioral data needs consent decline to translate into real tracking behavior change, not just a stored preference:
Why Ketch
Permissioning infrastructure that governs Sailthru the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
Declining analytics doesn't just set an attribute; it enables Sailthru's own `cookiesDoNotTrack` status.
Purchase and pageview data are erased alongside the profile itself.
The California Privacy Protection Agency fined Honda $632,000 over improperly configured data sharing with ad-tech partners, a reminder that personalization platforms built on tracking data carry real exposure when a consent decline doesn't actually reduce collection.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Sailthru yourself.
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