Fulfill deletion requests against a first-party data collection platform, connected through a credential built to survive staff turnover.
Second Street by Upland
Second Street helps media companies, local publishers, broadcasters, and brands collect first-party data through interactive promotions and audience growth campaigns. Because that data collection runs continuously across active promotions, the API credential connecting to it needs to be durable, not tied to a specific person's account that might get deactivated when they leave.
Ketch connects to Second Street with exactly that durability built in.
Capabilities
The Ketch Second Street integration covers Rights Orchestration: Right to Deletion and Right to Access.The connecting user is deliberately built to be durable: a dedicated, non-personal Partner Admin profile, ideally created at the top-level organization with full permissions, using a role-based email address rather than an individual's. That design choice means the connection keeps working over time regardless of staff turnover, since the profile was never tied to a specific person's account to begin with.
Right to Delete permanently removes a consumer and all associated data collected about them from the platform. Right to Access returns consumer profile information, including any custom organization-defined attributes collected through promotions.
With Ketch, teams can
The gap
A first-party data collection platform running continuous promotions needs both complete deletion and a connection that survives organizational change:
Why Ketch
Permissioning infrastructure that governs Second Street by Upland the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
A dedicated, role-based API user, not tied to any specific person's account, keeps the connection working over time.
Right to Delete removes the consumer and all associated data together, not a partial cleanup.
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that first-party data collection platforms carry real exposure when deletion and access requests aren't fulfilled completely.
Related reading
Integrations
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Second Street by Upland yourself.
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