How does Ketch handle consent for Shopify?

Ketch sets Shopify's own native customer privacy signal directly, based on whether a shopper opts in or out of analytics, behavioral advertising, or data broking.

Can Ketch delete a Shopify customer without deleting their order history?

Yes. Ketch supports a configuration option to erase only personal information from the customer record while preserving associated orders, rather than deleting the customer and all orders together.

Does Ketch manage email and SMS marketing consent separately?

Yes. Email and SMS marketing consent are tracked as two distinct subscription channels on the Shopify customer record, each independently controllable.

What does connecting Shopify require?

Shopify admin permissions and a store name at minimum; rights and preference orchestration can connect via OAuth or an optional legacy access token.

Ketch and Shopify

Govern consent, subscription preferences, and customer rights requests for a Shopify storefront, without bolting together separate tools for each.

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Shopify Integration Documentation

About Shopify

Shopify runs the storefront and holds the order history behind it: every purchase links a customer record to their addresses, communication preferences, and transaction history. That combination, identity plus purchase behavior, is exactly the kind of data GDPR, CCPA/CPRA, and other privacy laws expect a business to be able to account for on request. A storefront platform's job is converting visitors into customers, not fulfilling a deletion request against three years of order history.

Ketch connects to Shopify to cover both sides: real-time consent enforcement on the storefront, and structured handling of the customer data Shopify accumulates behind it.

Capabilities

How Ketch works with Shopify

The Ketch Shopify integration covers three capabilities: Consent Orchestration, Preference Orchestration, and Rights Orchestration.

Consent Orchestration

Sets Shopify's own native customer privacy signal directly, the same mechanism Shopify itself uses to represent a shopper's tracking and marketing choices. When someone opts out of analytics, behavioral advertising, or data broking through a Ketch experience, Ketch sets the corresponding Shopify signal to false; opting back in sets it to true. Because this runs through Shopify's own privacy API rather than a workaround, it stays compatible with how Shopify and its app ecosystem already read consent state.

Preference Orchestration

Manages two subscription channels Shopify tracks natively on the customer record: email and SMS marketing consent. A global unsubscribe updates both properties directly. Re-subscribing from a global opt-out doesn't automatically restore either channel; the person needs to opt back in on each one individually, which keeps re-subscription from quietly re-enabling channels someone deliberately turned off.

Rights Orchestration

Handles the customer record itself. Right to Access retrieves customer information and their associated orders. Right to Delete defaults to removing the customer and their associated orders together, with an option to instead erase only personal information from the customer record while preserving the order history Shopify's own systems (and often, tax or accounting obligations) may still require.

With Ketch, teams can

Set Shopify's native customer privacy signal directly, so consent state stays compatible with how Shopify and its app ecosystem already read it
Sync email and SMS marketing consent as two distinct, independently controllable channels on the Shopify customer record
Choose between full customer-and-order deletion or personal-information-only erasure, depending on what a business's retention obligations actually require
Fulfill access requests that return both customer data and associated order history in one response
Connect via OAuth without needing a separate access token, or provide one directly if preferred

The gap

The problem this integration solves

Shopify is built to run a storefront and convert traffic into orders, not to reconcile a customer's consent state with three years of purchase history the moment a rights request comes in. That mismatch shows up in a few consistent ways:

01. Consent captured on the storefront needs to reach Shopify's own privacy signal specifically, or app-ecosystem tools reading that signal won't see an accurate answer

02. Deletion requests against ecommerce data carry a real tension between the privacy obligation to delete and other obligations (tax, accounting, fraud prevention) to retain order records

03. Email and SMS marketing consent are separate channels with separate legal bases in most jurisdictions, and treating them as one toggle risks getting either one wrong

04. Order and customer data accumulate continuously, so a rights process built once and left unmaintained falls out of sync with what Shopify actually holds

Ketch resolves this by connecting through Shopify's own native privacy and customer APIs, so consent, preference, and rights handling stay aligned with how Shopify itself represents that data, instead of working around it.

Why Ketch

Why teams choose Ketch for Shopify privacy compliance

Permissioning infrastructure that governs Shopify the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

Uses Shopify's own privacy mechanism, not a workaround
Consent Orchestration sets Shopify's native customer privacy signal directly, so the integration stays compatible with Shopify's own app ecosystem rather than maintaining a parallel, incompatible consent record.
Deletion that respects real retention tradeoffs
Choosing between full deletion and personal-information-only erasure means a business can honor a deletion request without automatically violating a separate retention obligation.
Backed by enforcement precedent
The California Attorney General secured a $530,000 settlement with Sling TV after finding its opt-out mechanism routed consumers to cookie settings instead of a genuine opt-out, and required extra steps even from logged-in users whose identity the company already had. Ecommerce platforms holding both identity and behavioral data carry the same exposure when consent and rights aren't enforced with minimal friction.

Questions about the Shopify integration

Pre-built APIs with 1,000+ systems, apps, and models

Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.

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Ketch and Shopify

About Shopify