Ketch and Shoppable

Fulfill deletion requests against embedded commerce checkout data, spanning every partner a brand's checkout actually runs through.

Shoppable

About Shoppable

Shoppable powers embedded ecommerce checkout across websites, apps, videos, and ads, combining a catalog of brands and retailers with turn-key commerce infrastructure. Because a single customer relationship can span multiple Partner IDs, brands and retailers connected through Shoppable's own catalog, a deletion request needs to reach across all of them, not just one.

Ketch connects to Shoppable with that multi-partner scope built in.

Capabilities

How Ketch works with Shoppable

The Ketch Shoppable integration covers Rights Orchestration, specifically Right to Delete.

Rights Orchestration

Fulfills Right to Delete against Shoppable through the same workflow used for every other connected system. Connection requires a Shoppable Token and Partner IDs, plural, since checkout data can span more than one partner brand or retailer connected through Shoppable. These configuration values typically require reaching out to a Shoppable representative rather than a self-service settings page.

With Ketch, teams can

  • Fulfill Right to Delete requests against Shoppable checkout data through the same workflow used for every other connected system
  • Scope a connection across multiple Partner IDs, reaching checkout data spanning more than one connected brand or retailer
  • Know upfront that setup requires reaching out to a Shoppable representative for configuration values

The gap

The problem this integration solves

Embedded commerce spanning multiple partner brands creates real risk that a deletion request misses data tied to a partner not accounted for:

01. Manually locating and removing a specific person's checkout data across multiple partners doesn't scale to real request volume

02. Assuming configuration values are self-service, when they typically require a Shoppable representative, can stall setup unexpectedly

Ketch resolves the first two by supporting multiple Partner IDs in one connection, and flags the representative-assisted setup so it's planned for rather than discovered as a delay.

Why Ketch

Why teams choose Ketch for Shoppable privacy compliance

Permissioning infrastructure that governs Shoppable the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.

  • Scoped across every partner, not just one

    Multiple Partner IDs can be configured in one connection, matching how embedded commerce checkout actually spans partners.

  • Upfront about setup

    The need to reach out to a Shoppable representative for configuration values is stated clearly, rather than assumed to be self-service.

  • Backed by enforcement precedent

    The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that embedded commerce platforms holding checkout data across multiple partners carry real exposure when deletion doesn't reach all of it.

Questions about the Shoppable integration

Integrations

Pre-built APIs with 1,000+ systems, apps, and models

Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.

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See Shoppable permissioning running end to end

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