Rights Orchestration
Fulfills Right to Access and Right to Delete against Simon Data through the same workflow used for every other connected system. With Ketch, teams can:
Ketch and Simon Data
Fulfill access and deletion requests against a growth-focused CDP, with an honest scope: this integration covers rights, not consent.
About Simon Data
Simon Data is a customer data platform purpose-built for marketing growth, consolidating customer data to power campaigns across channels. Growth-focused CDPs like this typically hold detailed behavioral and engagement data precisely because that's what makes them useful for marketing, which is exactly the kind of data an access or deletion request needs to reach.
Ketch connects to Simon Data to fulfill those requests directly.
Capabilities
How Ketch works with Simon Data
The Ketch Simon integration covers Rights Orchestration: Right to Access and Right to Delete.
With Ketch, teams can
- Fulfill Right to Access and Right to Delete requests against Simon Data records through the same workflow used for every other connected system
- Match requests to the correct record using email address as the identifier
The gap
The problem this integration solves
A growth-focused CDP accumulates customer data specifically to power marketing activity, which means privacy requests against it carry real stakes and real volume:
01. Manual review of a marketing CDP for a single person's data is slow and doesn't scale to real request volume
02. Assuming every CDP integration includes consent management by default can create a false sense of coverage when it doesn't
03. Rights fulfillment against a platform built for growth marketing still needs a documented, repeatable path, not an ad hoc process each time
Ketch resolves the first and third by giving Simon Data a structured, repeatable rights workflow,.
Why Ketch
Why teams choose Ketch for Simon Data privacy compliance
Permissioning infrastructure that governs Simon Data the same way it governs every other system in your stack — not a one-off connector bolted onto a banner.
One rights workflow, not a manual process
Simon Data requests move through the same Data Subject Rights Automation used for every other connected system.
Backed by enforcement precedent
The California Attorney General reached a $1.55 million settlement with Healthline Media over sharing sensitive data with advertisers without valid consent, a reminder that growth marketing platforms holding detailed customer data carry real exposure when rights requests aren't handled with real process behind them.
Questions about the Simon Data integration
Related reading
Expert insights for teams connecting Simon Data
Integrations
Pre-built APIs with 1,000+ systems, apps, and models
Ketch ships connectors and SDKs so consent, rights, and policy flow into your CDPs, warehouses, ad platforms, and AI stack — without a custom data pipeline.
See Simon Data permissioning running end to end
Book a demo to walk through rights, consent, and preference orchestration on your stack — or start free and connect Simon Data yourself.
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